From the category archives:

LiNing

LiNing; Basketball Kungfu Demon Killer.

06.22.2009 LiNing

As seems the trend in China’s youth marketing; messages tend to focus on super-fantasy elements (check out a full article on this here). So are these ads done well? I would say yes, when we consider our target audience: teenage Chinese boys. Basketball/hiphop is popular the world over, and mixing pop culture with ancient warfare [...]

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LiNing; Traditional Chinese Shadow Puppet Basketball Theatre.

06.05.2009 LiNing

Excellent series of TVC’s by LiNing, takes Chinese traditional Shadow puppets applied to basketball ownage. Fits well with their “Anything is Possible” tagline.

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LiNing; New Badminton Viral Video. Kinda cool… but not really.

05.28.2009 LiNing

This is LiNing’s latest Vial Video – as reported by Youku Buzz. Kinda cool… until you see Nokia’s Bruce Lee virals. Bruce Lee is a hard act to follow (nunchucks being inherently more cool than badminton) – especially when considering LiNing’s video features a sport where the “ball” has it’s own parachute.

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LiNing; Olympic Aftermath; “Uh, so now what should we do?”

02.16.2009 LiNing

“Forget the world champion; forget the gold medal; forget the Hall of Fame; I am GUO Jingjing; Let go of everything and become newborn” (Yes, “newborn” does fit the Chinese text better, though I think “reborn” flows better in English). LiNing’s latest campaign is the first published AFTER the Olympic games. After China’s turbulent 2008, [...]

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LiNing; Visualizing the Chinese competitive spirit… just like Nike.

01.16.2009 LiNing
Thumbnail image for LiNing; Visualizing the Chinese competitive spirit… just like Nike.

“The Red Power” LiNing series of “red power” ads are quite well done; simple communication of the Chinese spirit using animals traditional represented in Chinese literature and art; in this case the phoenix and the lion. Simple and striking; very well done. However, these ads do bear resemblance to a Nike ad campaign… is this [...]

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