From the category archives:

Kingston

Kingston; Targeting China’s IT Stoners.

09.13.2009 Kingston
Thumbnail image for Kingston; Targeting China’s IT Stoners.

Here’s a good example of a “Lost in Translation” ad; likely either done by a local agency, or the brand’s localized marketing staff.The original message is: “Set your enthusiasm on fire”; followed by an English sentence that says “WE  are HIGH”… now there’s a line that has some stopping power. Now I know this is [...]

Read the full article →