From the category archives:

JinKeLa

Jinkela; Purposefully idiotic China ad creates massive viral success.

12.18.2009 JinKeLa

I found this on LRB’s forum; it’s an ad for Jinkela, some sort of fertilizer. What’s crazy is the clownish way they went to advertise it; and the surprising reaction from millions of Chinese viewers. Here’s an interesting question; let’s say you are an unrecognized brand, and you want to go “viral” to spread the word as quickly [...]

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