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HengYuanXiang

HengYuanXiang; The most annoying Chinese commercial ever made (also one of the most successful).

02.23.2009 Case Studies

I apologize in advance for showing you this commercial. Here’s a great a example of the old PR adage: any publicity is good publicity. HengYuanXiang (HYX) carpet bombed China’s nationwide TV channels with this ad, which, when watching, is somewhat akin to banging your head against the wall. The commercial lists each of the 12 [...]

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