From the category archives:

Haerbin

HP vs. Haerbin; What Level of Branding is Acceptable in China Viral Videos?

06.28.2010 HP

I pulled these videos from LRB forum, a viral by HP and Haerbin (a Chinese beer brand). They’re both great virals, but a few things stuck out for me, namely the overall level of branding in each video, and then the engagement based on prevalence of branding. Why so curious? First, clients build awareness by being in [...]

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Resonance China
China Advertising Forum
- IBM's Viral Video for eX5
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/09 at 9:53 am
- That Love Comes: Anheuser-Busch InBev's Marketing Strategy in China
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/07 at 11:08 am
- A Haagen Dazs Film: The Summer
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/06 at 11:42 am
- Guo Jingmin Endorses Zhen Shi Ming Eye Drops
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/03 at 2:06 pm
- Virus Video from Metersbonwe: NoNo Panda Cos Fighter
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 3:27 pm
- L'Oreal Paris New TVC with Fan Bingbing
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 1:59 pm
- Ogilvy DO Day Video Crazy Heart 2010
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 11:10 am
- Snow Beer Called for Media Pitch
  posted in forum General Discussion. by KyleChin on 2010/09/01 at 10:53 am
- COFCO's Video for Lohas Drink
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 5:08 pm
- A Virus Video of 7 Up
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 3:46 pm
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