From the category archives:

China Telecom

China Telecom; Becoming the telephone version of Google.

02.23.2009 Case Studies

Conservative, middle of the road ad full of yuppies using 114. Doesn’t get the blood racing, but certainly does deliver the message. China Telecom’s latest China advertising campaign expanded their information service 114 (yes, the exact opposite of the US’s info service 411) from the basic database driven directory search into a comprehensive service center; their [...]

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