From the category archives:

China Mobile

Part 4: China Social Media on the Move

04.15.2010 China Mobile
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Welcome back to class; for those of you who are still here, Social Media 101 applauds you!  It’s safe to say you enjoy satisfying your statistical palette.  To re-satisfy your appetite, please revisit Part 1, Part 2 and Part 3. Reason 7:  233 million mobile Internet users Brilliant!  This is rarely discussed in the realm [...]

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China Mobile; Using love to cellphones.

09.01.2009 China Mobile
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This is a collection of China Mobile’s newly launched TVCs posted in LRB’s forum. China Mobile’s trick is to stress love among people, basically between parents and children; husband and wife, and to boast cellphone’s power of getting in touch with whoever you are emotionally connected. The TVCs are made genuine, touching; however, the audience [...]

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China Mobile; Not-so-subtle mobile advertising.

06.11.2009 China Mobile

“See now this ad is really a statement on how mobile technology has taken such a large part of our lives as to become “giant” ie: so large that it then serves as the filter between self and object; it has in essence become not only an extension of what we are, but also a [...]

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