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China EPF

Construction cranes in the bamboo forest; Balancing nature and urbanization in China PSA Advertising.

04.13.2009 China EPF
Thumbnail image for Construction cranes in the bamboo forest; Balancing nature and urbanization in China PSA Advertising.

Great PSA ad campaign focuses on China’s preference  for urbanization over environment. This style of Chinese landscape painting is very traditional, and can be seen pretty much anywhere in China.
By mixing elements of urbanization (ie: construction towers, etc) the message twists from the “seen that painting before” to “whoa, wait a sec”; the implication of [...]

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