From the category archives:

CCTV

Rejected China TV Ad Receives 2M Views Online.

08.03.2010 CCTV
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Picked this one up via LRB Forums; In an interesting twist, a commercial banned by China Central Television (CCTV) once posted online received 2M views in only 8 days. There’s a bit of celebrity power behind this one though; the ad features Yan Liu, a famous, beautiful TV anchor for Hunan TV getting her faced [...]

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CCTV; Stunning TVC perfectly balances Chinese Art Aesthetics and Nationalist Spirit.

10.13.2009 CCTV
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I picked this one up from LRB forums; this is truly a stunning commercial; with a distinct nationalist tone, similar to the Adidas Olympic ads from last year, this commercial uses Chinese water painting aesthetics to weave inspiring visuals. It’s difficult not to feel a sense of pride when watching these commercials; they’re perfectly tuned [...]

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