From the category archives:

C100

China’s domestic beverage branding wars.

04.27.2009 C100

In march this year, Coca-Cola failed to purchase Huiyan Juice Group, due to legal issues in China. Huiyan’s strategy after this no doubt depressing turn of events was to begin an attack on the local concentrated juice market. Obviously this local market is a small pond with some freaking huge fish; question begged: how would [...]

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