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BWCDF

Fear & Loathing in Chinese Advertising.

10.21.2009 BWCDF
Thumbnail image for Fear & Loathing in Chinese Advertising.

Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, [...]

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