China Advertising and Marketing Insight | littleredbook.cn
Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China.
From the category archives:
Chinese netizens express mixed responses to seeing Mao Tze-Tung’s image used in condom advertisement.
Volkswagen; China VW Beetle Ads; Old vs. New.
Nike; Targeting Chinese youth with Kungfu hiphop culture.
Coca Cola: A Penguin Falls in Love with Coke.
LiNing; Visualizing the Chinese competitive spirit… just like Nike.
Construction cranes in the bamboo forest; Balancing nature and urbanization in China PSA Advertising.
Chinese netizens respond to ladyboys publicly crying for help in southern China.
Did actress Zhang Ziyi insult China? Chinese netizens respond to her nude photo shoot in movie “The Horsemen”.
How to unblock your website in China.
My logo is bigger than your logo! The culture of Chinese consumerism.
Puma; What do Puma, F1, and Lego have in common?
McDonald’s; Olympic Cheer Station
Pepsi; So-So Social Media Campaign.
Chinese netizens express mixed responses to college student’s job application for “full-time housewife to rich man”.
The Meta-Reality of China Advertising.
Rand: hey Duncan – thx! humor is a good weapon against insanity. Rand: Thanks Charles; Ya, it always surprises me moving forward how all the universal ancient rules apply;... Rand: actually if you refer to the above article, it details the working experience with you andrew.
Charles Frith: I loved reading this post. Particularly the bit about recruiting the person who keeps the promises... Rand: This article was reprinted on Forbes.com! http://www.forbes.com/2010/03/ 10/how-to-start-business-in... Rand: I’ll bring some books to the office. Will need to repurchase a few I’ve lot over the years tho!
Veronica: Hrmm…we should set up a book corner as company asset – 0.5 Yuan for each book lending! lol.
Jade: Thank you so much for sharing your own story with us, which encourages me a lot. I had no idea about what you... veronica: I was this close to reveal the secret of Dong Fang Hospital – pacients sent in with a breath but...
Duncan Leung: Hey Rand, Thanks for the awesome share- I was continually cringing at all the experiences you were... Rand: Hey Thomas, glad to have helped; keep coming back, LRB will keep getting better in the future.
Andrew: Thanks Rand. I would love to hear from anyone directly who has worked with or for me personally at Mailman,...
thomas morffew: Hi Rand, Wow you’ve been going through a lot, but what a great story! I should tell you that... Rand: lol, ya humor is an important part of the equation. Rand: Ya, seems like you’re right; since posting this article TODAY I’ve already been contacted three...
Chris Golden: Ah, another refugee of Mailman Ltd.’s design ventures! I’m from class 2000, we should...
Mao Ruiqi: In a nutshell: You demonstrated that entrepreneurship above all else needs to maintain a healthy sense of... Jade: Come on! She definitely has the right to keep her money! Oops…I forget not everyone cares about human...
