The Darkness Driving China Social Media.

Ah yes, “Social Media”, I surf around the web reading about it, I create strategies for it, I see and hear about it all day. There are two things that will happen once you overdose on the social media services gold rush; one is you mindlessly follow everybody else’s tactics, leading to copy/paste social media marketing; the other, you dive deeper to figure out what “social media” really is beyond potentially cheap(er) advertising and its most visible keywords “tribes”, “communities”, “connection”, “engagement”.

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1. 

   David Wolf: Really superb article, Rand. Thank you.

   • 

     Rand: Thanks for the compliment David :)

2. 

   Archie: Nice work Rand. You've gotta love those late night "creative bursts". Honest and forthright and occasionally scary :-)

   • 

     Rand: thx archie - ya late night is the best time to write; though the morning requires a thorough clean up.

3. 

   Graham Norris: Looking forward to you spilling the rest of the beans. I wonder if the Mengniu-Yili fallout will actually put people…

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     Rand: One would hope so, but probably not; what will stop agencies is the inevitable diminishing returns of this tactic; while…

4. 

   Charlie Wang: Dude! Insightful as always! BTW, love the social media BS generator. I personally use this one for all my IT…

   • 

     Rand: Cheers Charlie :)

5. 

   Offline Local Marketing: Does anyone know of any good training for offline local marketing

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