From the category archives:

Viral

Rejected China TV Ad Receives 2M Views Online.

08.03.2010 CCTV
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Picked this one up via LRB Forums; In an interesting twist, a commercial banned by China Central Television (CCTV) once posted online received 2M views in only 8 days. There’s a bit of celebrity power behind this one though; the ad features Yan Liu, a famous, beautiful TV anchor for Hunan TV getting her faced [...]

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Vancl; Expertly Planning a China Viral Buzz Campaign.

08.02.2010 Social Media
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Advertising is maturing; I’ve mentioned before someplace in this blog that the future isn’t the traditional campaign, but rather a series of conversations that take place with users. In its more obvious form this expands toward branded content, where the ratio between entertainment /advertising is about 80 /20. I’ll cover this in-depth in a future post, [...]

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Asus; Japanese Viral a Big Hit in China.

07.28.2010 Asus
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Found this one via LRB Forums. It’s a Japanese viral spoofing “The Ring” for Asus computers. Normally I wouldn’t post a Japanese viral, but this was found on China’s Youku, and has managed to garner 620k views in about one month, as well as a slew of commentary from China’s netizens ranging from date requests [...]

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Audi; Painting Pictures with Sand.

07.13.2010 Audi
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Hey all, this is a collection of some cool sand paintings I found on LRB forums, here and here. My guess is that a lot of you have already seen this stuff, so rather than focus on the art of sand painting, instead I’ll focus on sheer number of aggregated videos with sand painting in [...]

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HP vs. Haerbin; What Level of Branding is Acceptable in China Viral Videos?

06.28.2010 HP
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I pulled these videos from LRB forum, a viral by HP and Haerbin (a Chinese beer brand). They’re both great virals, but a few things stuck out for me, namely the overall level of branding in each video, and then the engagement based on prevalence of branding. Why so curious? First, clients build awareness by being in [...]

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Dell China Viral; Geeky Romance.

06.03.2010 Dell
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I found this one in LRB’s forums; this is a great viral; it has all the elements to make it a success; first its low-cost which gives it a feeling of authenticity; next it’s got the WTF gut feel as the protagonist rips apart his girlfriends laptop, and then it finishes with a great twist, while introducing Dell’s [...]

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China iPad Viral.

06.02.2010 Apple
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Found this one via LRB forums; I’m not sure if this one was planned by Apple, or if it was just Lang Lang, a famous concert pianist just having fun with his iPad. My guess is that it was born from Lang Lang’s love of music, without commercial arrangements. It’s a great display of the iPad’s magic [...]

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Pepsi; China Fight Club Viral.

05.31.2010 Pepsi
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Ran across this ad on LRB forums, via Youku.com – it’s Pepsi doing a Fight Club themed ad, ala Edward Norton’s freakout when he kicks his own ass in front of his boss. Although the source of the creative is quite obvious, the ad itself is pretty good, though it didn’t break the viral barrier; [...]

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Dongfeng Peugeot’s Viral, Agenda Revealed

04.14.2010 Viral
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Stumbling through this social media jungle, you’ve learned what you need to learn, and have known what you should (or shouldn’t) know. So now you are probably standing at the same point as I am – feeling proud that no single SNS advertising scheme can escape your eye. You probably find most promotional methods are [...]

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IBM; Geeky Love via China Viral.

01.12.2010 IBM
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I found this one on LRB’s forums. It’s a pretty simple video with a surprise ending; surprising enough to get 3.5 million views, and close to 1,000 comments. Created for the IBM Rational Software Conference this geeky romantic viral hit the mark. It’s interesting what goes viral in China vs. the West. There’s a sweet innocence to the Chinese [...]

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Jinkela; Purposefully idiotic China ad creates massive viral success.

12.18.2009 JinKeLa
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I found this on LRB’s forum; it’s an ad for Jinkela, some sort of fertilizer. What’s crazy is the clownish way they went to advertise it; and the surprising reaction from millions of Chinese viewers. Here’s an interesting question; let’s say you are an unrecognized brand, and you want to go “viral” to spread the word as quickly [...]

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