09.01.2009
China Mobile
This is a collection of China Mobile’s newly launched TVCs posted in LRB’s forum. China Mobile’s trick is to stress love among people, basically between parents and children; husband and wife, and to boast cellphone’s power of getting in touch with whoever you are emotionally connected.
The TVCs are made genuine, touching; however, the audience is [...]
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08.03.2009
Pepsi
The TVC features a young man going through all obstacles and shut himself down from the surrounding denotative “noise” to reach the music stage, which echos with Pepsi’s recently national rock band contest that we have covered in a previous entry. The contest, too, encourages China’s youth to seize opportunities and set out for dreams.
A [...]
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