From the category archives:

TVC

Volkswagen; Glamour with a Twist.

08.27.2010 Events
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Got this one from the guys over at DMG; it’s a Volkswagen ad, executed beautifully; the story removes the pretentiousness of glamour, replacing it with a mischievous twist. This humanizes the brand, rather than the stale “buy this car, become famous” we have “you don’t need glamour, glamour comes standard.” While we’ll see ads like TBWA’s Adidas Olympics [...]

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Rejected China TV Ad Receives 2M Views Online.

08.03.2010 CCTV
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Picked this one up via LRB Forums; In an interesting twist, a commercial banned by China Central Television (CCTV) once posted online received 2M views in only 8 days. There’s a bit of celebrity power behind this one though; the ad features Yan Liu, a famous, beautiful TV anchor for Hunan TV getting her faced [...]

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Phillips; “Better Technology, Better Life”.

07.28.2010 Outdoor
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Picked this one up via Adquan; it’s a Phillips campaign recently launched by DDB Shanghai, in conjunction with Shanghai Expo and the theme “Better City, Better Life”. The primary focus is viewing Phillips’ “better life” value-add through the eyes of a child. This is a route thats been done before by many giants; normally when [...]

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Selling China to the Chinese.

01.12.2010 JiaDing
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Or rather, selling Shanghai to the Shanghainese. I picked this one up from LRB forums; JiaDing district in Shanghai is known as rural, “end of the line” district… generally speaking its the kind of place you don’t want to live or really even want to visit. With Shanghai’s breakneck development pace, even the fringes are getting a [...]

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Skittles; Celebrating Youthful Irreverence.

10.19.2009 Skittles
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I picked this one up from LRB forums; this campaign is very cute, and celebrates a pretty common theme in China youth advertising: irreverence for social norms, mischievousness, and an emphasis on fantasy and imagination. One thing to note though is that in most Chinese youth advertising there is still a a social conformist aspect [...]

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Isabelle; 12 Zodiac TVC Love Stories.

10.16.2009 Isabelle
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This is a beautiful series of different proposals made to 12 constellations crowned with the slogan “let’s get married”. The short clips are produced by Taiwanese, and so do we find the typical pure love story style as in many Taiwan TV series in these ads. Horoscope is very popular among young people these days [...]

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CCTV; Stunning TVC perfectly balances Chinese Art Aesthetics and Nationalist Spirit.

10.13.2009 CCTV
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I picked this one up from LRB forums; this is truly a stunning commercial; with a distinct nationalist tone, similar to the Adidas Olympic ads from last year, this commercial uses Chinese water painting aesthetics to weave inspiring visuals. It’s difficult not to feel a sense of pride when watching these commercials; they’re perfectly tuned [...]

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HSBC; Warm & Cuddly Financial Services.

09.28.2009 HSBC
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I picked this up from LRB’s forums; this is a sweet TVC; sentimental imagery that pulls at the heart strings. It’s interesting how it plays out; following the life of a middle aged man as he progresses through the different stages in his life is an HSBC rep, a young woman who resembles Zhang Zi [...]

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Nokia; Transformers + Michael Jackson Viral.

09.23.2009 Nokia
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Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience. A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese. I like [...]

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China Mobile; Using love to cellphones.

09.01.2009 China Mobile
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This is a collection of China Mobile’s newly launched TVCs posted in LRB’s forum. China Mobile’s trick is to stress love among people, basically between parents and children; husband and wife, and to boast cellphone’s power of getting in touch with whoever you are emotionally connected. The TVCs are made genuine, touching; however, the audience [...]

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Pepsi; Inspiring the deaf.

08.03.2009 Pepsi
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The TVC features a young man going through all obstacles and shut himself down from the surrounding denotative “noise” to reach the music stage, which echos with Pepsi’s recently national rock band contest that we have covered in a previous entry. The contest, too, encourages China’s youth to seize opportunities and set out for dreams. [...]

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