From the category archives:

PostKard

H&M; Girls just wanna have… safe sex?

08.28.2009 H&M
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H&M recently launched a PostKard campaign (their 2nd in 12 months); it’s a soft promotion of fashion against AIDS. The key communication is partly a slice of Europe, mixed with black and white photography + grunge typography.
H&M took the high road on this one; you won’t see their logo anywhere in the creative (you’ll need [...]

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Quiksilver; Getting Chinese to Surf.

08.27.2009 PostKard
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Hey all, here’s a campaign done by our partner Mailman, through their PostKard division for Quiksilver. If you’re not familiar with PostKard its… well – postcards; distributed to thousands of locations (usually popular western restaurants, bars, and clubs – sometimes hotels) in Shanghai, Beijing, and Guangzhou.
These campaigns are great, simple ways to contact the youth [...]

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