From the category archives:

News

LRB; One year old and hot as hell.

11.16.2009 News
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Hello all; I’m proud to report today that LRB is one year old. It’s been an interesting year, beginning with the thought “why don’t I try to build a blog”, followed by “is anyone actually reading this blog”, then “you know what I don’t think anyone is reading this, so I’m just going to shoot [...]

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Digu; The Return of Microblogs in China.

10.28.2009 Digu.com
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We received an email this morning stating that Digu.com, a popular microblog (though not as popular as Fanfou or Twitter) has been reinstated. That’s great news, mainly because #1 We had a lot of followers on Digu, and this allows us to re-access them for our social media campaigns, and #2 the obvious possibility that [...]

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Zero Degrees makes a splash on Fast Company.

10.14.2009 News
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Zero Degrees hits the ‘big apple’ with a feature in Fast Company. Navigating through China’s social media landscape can be a very daunting task. We created a local social media map to show the size of the various sites and it’s millions of members. Our good friends at Fastcompany.com recently posted the map on its [...]

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Prying Open Chinese Wallets.

09.08.2009 Insights
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I was sent an article today from the author of buzzandthecity; it was a link to a FT article titled “China Goes Shopping” wherein Chinese are described as “penny pinching, ruthless, suspicious shoppers”. One key excerpt from the article caught my eye: “Even when they can easily afford it, buying a PC typically involves six [...]

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Artist ‘Beck’ gets it better than most advertisers.

09.03.2009 News

It is amazing how many ‘brand managers’ just don’t understand the motives of consumers or simply what drives consumers to websites. Musician ‘Beck‘ gets it and is reeling in more fans that ever – his website is up 500% since re jigging his own album release strategy. (quoted by Wall Street Journal) The traditional model [...]

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Rand wins 2009 Agency Innovator Award.

09.03.2009 News
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It’s a great honor to be selected as one of Internationalist magazine’s “2009 Agency Innovators”. Now when I talk to all the women who have rejected me in the past I can say: “So how do you like me NOW?” Whats better than receiving the award is simply being associated with the current and past [...]

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China Advertising Jobs and Bookstore on LRB.

08.13.2009 News
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Hey everyone – we just created a few new sections on LRB; one is a job forum area which we’ll fill with new China advertising jobs as we find them; we’re also teaming up with several headhunters that’ll drop their ads in from time to time – so check it out. Also, we’ve created a [...]

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Shanghai World Expo 2010, will they really come?

08.03.2009 Insights

So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. It is [...]

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LRB; China advertising forums launched.

07.28.2009 News
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LRB has just launched a forum section; this is because I can’t access our Ning-based China social network (social.littleredbook.cn) from China… lol. I won’t shut down the Ning social network, but since I can’t get to it I can’t update it either so the solution? Creating a local forum section on LRB itself. Feel free [...]

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Littleredbook China social media articles moved to ZeroDegrees.

07.23.2009 News
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A quick note: BA360 and Mailman China have recently launched a new China social media company called ZeroDegrees; so we’ll be moving all our “China social media” articles over to ZD’s blog. Click here to check out the new site. Not to worry though, we’ll be sure to post a short link and description on [...]

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BA360 + Mailman China; launch ZeroDegrees, a China Social Media Agency.

07.23.2009 News
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A360, MAILMAN CHINA, LAUNCH ZERODEGREES SHANGHAI, CHINA (July 23, 2009) – BA360 (est. 2006), a Shanghai-based marketing, advertising, and communications agency has partnered with Mailman China (est. 1999), a leading alternative media agency to create a new China social media company: ZeroDegrees; whose mission is to design and produce content-driven China social marketing communities, and [...]

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littleredbook; redesigned yet again.

07.21.2009 News
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LRB’s layout and design have changed again; this time around, I’ve used an SEO optimized theme that allows greater, easier control over the site; generally this version is “future-proof” vs. our past versions that were always under the threat of incompatibility with new upgrades. I’ve added a few more functions that should make the general [...]

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