From the category archives:

News

Confessions of a China Entrepreneur.

03.08.2010 Insights
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Today I’m going to give you a quick overview of my short experience as a China entrepreneur for reasons you’ll soon discover. So lets start with the end, and then we’ll work our way to the beginning.
Recently, I was honored to be invited and take part in UC Berkeley’s Asia Business Conference; I was a [...]

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Top 10 reasons to use Chinese Social Media.

03.02.2010 News
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Hey all, as checking my Google buzz this morning, and found a cool link from Thomas Morffew for a site created by Ren Media. The article lists ten top reasons to use China social media, vs. Western media for a Chinese audience, I suspect.
Key elements refer to the same stuff you may have heard before, [...]

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Hello Tiger Baby.

02.14.2010 News
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Wishing you a happy year of the tiger; hope this year brings you happiness, success, or wealth; and if you’re lucky maybe you’ll get all three.
I’m out in California now, which partly explains the laziness in updating LRB recently. It’ll be a busy week for me; first I’m getting married on Valentines day, then next [...]

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Letting kids play with fire.

01.11.2010 News
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A belated happy new years to you my fellow propaganda professionals. I’ve been off for a while as you may (or may not) have noticed; this was due to holidaying in Thailand, a place that lends itself to, well… forgetting about writing on blogs for one. What made me forget about it all? I’m going [...]

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Hello ZeroDegrees.

12.11.2009 News
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After a week of heavy pitches, mixed with management of current projects and re-branding ZeroDegrees site; I’m happy to say I’ve made it through the gauntlet and finally got ZeroDegrees new website up online.
Now bear in mind, I’m not trying to wow you with my adolescent design skills; rather, I’m shooting for ease of communication [...]

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LRB; One year old and hot as hell.

11.16.2009 News
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Hello all; I’m proud to report today that LRB is one year old.
It’s been an interesting year, beginning with the thought “why don’t I try to build a blog”, followed by “is anyone actually reading this blog”, then “you know what I don’t think anyone is reading this, so I’m just going to shoot my [...]

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Digu; The Return of Microblogs in China.

10.28.2009 Digu.com
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We received an email this morning stating that Digu.com, a popular microblog (though not as popular as Fanfou or Twitter) has been reinstated. That’s great news, mainly because #1 We had a lot of followers on Digu, and this allows us to re-access them for our social media campaigns, and #2 the obvious possibility that [...]

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Zero Degrees makes a splash on Fast Company.

10.14.2009 News
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Zero Degrees hits the ‘big apple’ with a feature in Fast Company.
Navigating through China’s social media landscape can be a very daunting task. We created a local social media map to show the size of the various sites and it’s millions of members. Our good friends at Fastcompany.com recently posted the map on [...]

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Prying Open Chinese Wallets.

09.08.2009 Insights
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I was sent an article today from the author of buzzandthecity; it was a link to a FT article titled “China Goes Shopping” wherein Chinese are described as “penny pinching, ruthless, suspicious shoppers”.
One key excerpt from the article caught my eye:
“Even when they can easily afford it, buying a PC typically involves six visits to [...]

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Artist ‘Beck’ gets it better than most advertisers.

09.03.2009 News

It is amazing how many ‘brand managers’ just don’t understand the motives of consumers or simply what drives consumers to websites. Musician ‘Beck‘ gets it and is reeling in more fans that ever – his website is up 500% since re jigging his own album release strategy. (quoted by Wall Street Journal) The traditional [...]

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Rand wins 2009 Agency Innovator Award.

09.03.2009 News
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It’s a great honor to be selected as one of Internationalist magazine’s “2009 Agency Innovators”. Now when I talk to all the women who have rejected me in the past I can say: “So how do you like me NOW?”
Whats better than receiving the award is simply being associated with the current and past winners, [...]

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China Advertising Jobs and Bookstore on LRB.

08.13.2009 News
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Hey everyone – we just created a few new sections on LRB; one is a job forum area which we’ll fill with new China advertising jobs as we find them; we’re also teaming up with several headhunters that’ll drop their ads in from time to time – so check it out.
Also, we’ve created a bookstore [...]

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Shanghai World Expo 2010, will they really come?

08.03.2009 Insights
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So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. [...]

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LRB; China advertising forums launched.

07.28.2009 News
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LRB has just launched a forum section; this is because I can’t access our Ning-based China social network (social.littleredbook.cn) from China… lol. I won’t shut down the Ning social network, but since I can’t get to it I can’t update it either so the solution? Creating a local forum section on LRB itself.
Feel free to [...]

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Littleredbook China social media articles moved to ZeroDegrees.

07.23.2009 News
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A quick note: BA360 and Mailman China have recently launched a new China social media company called ZeroDegrees; so we’ll be moving all our “China social media” articles over to ZD’s blog. Click here to check out the new site. Not to worry though, we’ll be sure to post a short link and description on [...]

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BA360 + Mailman China; launch ZeroDegrees, a China Social Media Agency.

07.23.2009 News
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A360, MAILMAN CHINA, LAUNCH ZERODEGREES
SHANGHAI, CHINA (July 23, 2009) – BA360 (est. 2006), a Shanghai-based marketing, advertising, and communications agency has partnered with Mailman China (est. 1999), a leading alternative media agency to create a new China social media company: ZeroDegrees; whose mission is to design and produce content-driven China social marketing communities, and market [...]

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littleredbook; redesigned yet again.

07.21.2009 News
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LRB’s layout and design have changed again; this time around, I’ve used an SEO optimized theme that allows greater, easier control over the site; generally this version is “future-proof” vs. our past versions that were always under the threat of incompatibility with new upgrades. I’ve added a few more functions that should make the general [...]

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Littleredbook + Social Media Today.

07.07.2009 News
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Littleredbook has teamed up with Social Media Today; we’re working together to bring established best practices of creating niche social media communities to China for select clients looking to build loyalty through strong value-added relationships with their customers. The press release is below – check it out if you’ve got the time.

SOCIAL MEDIA TODAY, SHANGHAI-BASED [...]

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Web browsers used most in China; how this impacts online campaigns.

06.25.2009 News

So I was going through my analytics account for our in-house project, and noticed something interesting – which web browsers are used most in China.
Why is this important? We’ll I see a lot of campaigns launched featuring the latest web technology, bells + whistles, etc – and it all looks great if you’re running the [...]

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A quick peek into China’s digital heart.

06.23.2009 News

The recent Geek on a Plane Tour left some good info in its wake; a list of slideshare docs below will give you a general understanding of the state of China online advertising, mobile, games and the evolution of China’s internet in general.
Google China: The Chinese Internet Overview
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Online Games: The [...]

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Chengdu Grooves features Littleredbook’s article in latest issue.

06.16.2009 News

I was contacted recently by Tom Herbet to feature one of LRB’s articles; China’s Domestic Beverage Branding Wars in Chengdu Grooves Magazine.
I thought the addition of the lemon grenade was great; I’m always willing to help start-up publishers get a hold of the market, so if you’re out there and you’re just getting going, then [...]

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NextStep; Drawing the Line between Online and Offline.

06.16.2009 Events

Nextstep’s bouncers enforce a strict “networking” etiquette.
I had the opportunity to visits Nextstep’s latest event; “Online Advertising vs. Traditional Ads, last week on June 9th”. My impression of Nextstep was at first a bit mixed; I was wondering if it was yet another one of these networking meetings full of real estate agents, financial consultants, and headhunters. [...]

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