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News

Get customized, specific answers to your China marketing questions.

08.19.2010 News
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I played around with an “Ask Rand” feature a little while back, and while I was getting a lot of Qs previous, once I started to post these Qs online for people to respond, the  flow of Qs became less. This is a positive/negative; I don’t have to spend so much time answering questions… however, [...]

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China’s Internet, Shades of Gray; Mourning Mudslide Victims.

08.17.2010 News
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As many of you already know, tragedy struck China in the form of a mudslide that killed 1,254 people in Gansu Province. This event was nationally mourned; China’s television for that day played no entertainment; rather it looped footage of the tragedy and the government’s response. This mourning also spread to the web; to align with the policy of [...]

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DMG; A China Entrepreneur’s Entrepreneur.

08.09.2010 Case Studies
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For those of you following this blog, you’ll know that I’ve run a China ad agency for a number of years. This innocent statement has volatility written all over it; the first being China; a chaotic beast rocketing forward; then ad agencies where business turns sweet or goes sour between morning and evening; and being an entrepreneur in the midst of [...]

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CNNIC: Yahoo Most Used Search Engine in China, ahead of Google and Baidu.

08.06.2010 News
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So here I am sifting through data on this hot summer Shanghai afternoon; Internet usage up in China? Check. Penetration rates rising across country? Check. Most used search engine is Yahoo? Chec… uaaagh? Direct from CNNIC (China Internet Network Information Center) “Statistical Survey Report on Internet Development in China (Jan 2010)” I read the line [...]

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Aggregated RSS feeds for the China Marketer.

08.06.2010 News
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Hey all, I’ve relaunched LRB’s Media Aggregator; it’s newly designed, and filled with relevant info covering China social media, digital, advertising, business, culture and insights; it’s a good place to begin researching and understanding China’s unique landscape one blog at a time. I’m sure I missed a few things here and there so please feel free to [...]

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Adidas; Sina Weibo “China Twitter” Campaign.

08.02.2010 Adidas
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This is a quick snapshot of a campaign we came across on Sina Weibo, China’s version of Twitter. It’s an Adidas campaign with a simple engagement, prompting users to add Adidas Originals as a friend, and then RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an [...]

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Pepsi; Getting Punished by China Social Media.

08.02.2010 News
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Picked this news tidbit up via R3; This is where a well intentioned, relatively traditional campaign can get  punished by China netizens, who according to a recent Nielsen report, are most likely to speak negatively of Brands online. Pepsi’s recent “collect the cap to win cash” promotion recently became the focus on media criticism. China netizens complained that the odds of [...]

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Tencent; Hail to the King of China’s Copycats.

07.26.2010 Insights
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Picked this one up via Danwei and Thomas Morffew; it’s a cover story from China Computer World bashing Tencent, the very powerful internet company behind QQ and numerous others. As you can guess, it’s not very flattering.

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China “Great Firewall” vs. Japanese Porn Star.

05.11.2010 Insights
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Hey all, picked this up from Chinahush.com; it’s some parts funny, and other part inevitable. Famous Japanese AV star Sora Aoi is providing the motivation for men across mainland China to learn how to jump the Great Firewall, which, as it turns out is easy to do as long as you have the right motivation. [...]

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Rand @ the Effie Roundtable.

04.25.2010 Insights
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Hey all, recently I was given the honor of attending the Malaysian Effie Awards Roundtable Panel. I sat with fellow panelists from the top echelons of Ogilvy, as well as leaders of publishing houses and financial institutions discussing social media and branding in the modern age. For those of you who are unfamiliar with the Effies; it’s one of [...]

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Fanfou’s “Twitter” Bird Arrives at the Expo

03.31.2010 Insights
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Last week I read that Twitter Chairman and Co-Founder, Jack Dorsey and his team were working “hard” on a Chinese version of his status-updating dynasty. The timing is amusing, as King Google is trying his hardest to flee his Chinese throne, while Prince Twitter is planning to force himself in. Awks. Reading the multiple articles [...]

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