From the category archives:

Direct Marketing

Hyundai; Some really cool, some kinda freaky; the rest? Ho-hum.

01.13.2009 Direct Marketing

The above mailing for the Atos Prime is just awesome; it drives curiosity, and completely engages customers in the brand. Building this thing, lighting it up and watching it go around (after calling your friends and family to check it out) creates an emotional bond of curiosity and wonder. The next mailing? I’m not so [...]

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Beijing Star River; Selling to the elusive Chinese Elite.

01.08.2009 Case Studies

China’s real estate market is full of competitors. It seems everyone is trying to cater to the elusive “Chinese elite”. The big problem with this group is that once they’re rich, they tend to spend their money outside of China; therefore, the dilemma is how do you build a series luxury estate, and pull this [...]

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Nokia; Bruce Lee and The Passion for Perfection

12.02.2008 BMW

In recent promotion for Nokia N96, you could also find those stunning Bruce Lee commercials (Ping Pong match, Lighting match sticks with nunchaku) to commemorate his November birthday.

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PSA: China Organization Against Domestic Violence

11.26.2008 COADV

Some pretty dark stuff here – a big divergence from the typical “happy family” Chinese ad – but then that’s probably what the COADV was going for.  I think an international audience could handle this type of thing, but I wonder how the typical Chinese would react to getting a direct mailing of a woman [...]

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