From the category archives:

China Consumer Profile

Broadly stereotyping Chinese netizens.

06.01.2010 China Consumer Profile
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The question often comes up; “how do we engage China’s netizens?”. The answers I’ve heard in the past range from the general to the slightly less general; but none get very deep. So let’s take a deeper look at China’s netizens and discover how we can better target our audiences with the help of a [...]

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Part 5: Chinese Social Media’s 80/20 Rule

04.15.2010 China Consumer Profile
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For the half of you SM nerds who showed up, I am grateful as you are participating in the keep Erwin employed fund.  Please review Part 1, Part 2, Part 3 and Part 4 as we will have a final examination after our next and final class. Reason 8:  About 50 Million outbound tourists travelled [...]

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Social Media promotes generation ‘ME’

09.06.2009 China Consumer Profile
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This is an excerpt from an article on our sister site ZeroDegrees. I wasn’t surprised to learn that the bulk of Social Media evangelists consider the space as a way to promote themselves.  Nothing wrong with promoting yourself – I mean we can’t all have a ‘Don King’ like character doing our talking for us. [...]

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China Consumer Profile; “Young Digital Fashionistas”

12.18.2008 China Consumer Profile
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“Young Digital Fashionista” is a young Chinese girl with college education. She has an average yearly income of RMB 63,420 (USD 9,342), which is considered to be a high income in China; this allows her to “spoil” herself. She is IT savvy and fashionable. In her spare time, she frequently goes to the spa, gym, [...]

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