From the category archives:

Starbucks

Starbucks; Digital SNS Advertising Through China’s Social Media Networks.

01.08.2009 Case Studies

Starbucks’ online photo contest funnels visitors from ipart.cn to Starbucks’ promotion page. It’s a digital promotichino! Advertising via digital media in China is still evolving; it’s hard to find a reliable way to advertise on Chinese websites which often forces many campaigns to be limited to PPC campaigns. During my own research of possible methods [...]

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Starbucks; An Inspirational Love Drama in Shanghai Metro.

12.04.2008 Case Studies

‘A Sunny Day’ scene: Sunny and CC A love story can sell you cup of coffee (by which I mean Starbucks’) is a question or … maybe not. Except than daily commercial bombardment, in late 2007, Shanghai metro travelers could find themselves a love drama being shown on the subway stations and trains several times [...]

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