From the category archives:

Skittles

Skittles; Celebrating Youthful Irreverence.

10.19.2009 Skittles

Thumbnail image for Skittles; Celebrating Youthful Irreverence.

I picked this one up from LRB forums; this campaign is very cute, and celebrates a pretty common theme in China youth advertising: irreverence for social norms, mischievousness, and an emphasis on fantasy and imagination. One thing to note though is that in most Chinese youth advertising there is still a a social conformist aspect [...]

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