From the category archives:

Nokia

Nokia; Transformers + Michael Jackson Viral.

09.23.2009 Nokia
Thumbnail image for Nokia; Transformers + Michael Jackson Viral.

Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience. A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese. I like [...]

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Nokia & Intel; Chinese Viral Videos.

05.05.2009 Intel

Big brands are taking advantage of viral videos to economically spread the word; and push the “cool” modern brand image. This is a refreshing approach to the traditional visual pitch; here’s a few samples from Nokia and Intel: Nokia used amazing Taiwanese magician Liu Qian’s magic act to cause a viral sensation in China. Mixing [...]

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Nokia; Bruce Lee and The Passion for Perfection

12.02.2008 BMW

In recent promotion for Nokia N96, you could also find those stunning Bruce Lee commercials (Ping Pong match, Lighting match sticks with nunchaku) to commemorate his November birthday.

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