From the category archives:

Nike

Nike; Targeting Chinese youth with Kungfu hiphop culture.

04.07.2009 Nike
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This is an older campaign (circa 2007) but looked pretty interesting – and gives some insight into Chinese youth culture. Focused on a 3-on-3 basketball tourney and centered around the 9 gates of “Old” Beijing, we see the obvious fusing of western and eastern pop culture to create what I guess would be hiphop kungfu. [...]

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LiNing; Visualizing the Chinese competitive spirit… just like Nike.

01.16.2009 LiNing
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“The Red Power” LiNing series of “red power” ads are quite well done; simple communication of the Chinese spirit using animals traditional represented in Chinese literature and art; in this case the phoenix and the lion. Simple and striking; very well done. However, these ads do bear resemblance to a Nike ad campaign… is this [...]

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