From the category archives:

New Balance

New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance

Thumbnail image for New Balance creates a great community site, so why is it empty?

I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

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