From the category archives:

Lipton

Lipton; Impactful China subway advertising has a few strings attached.

06.10.2009 Lipton

Great concept and clear message: Lipton tea helps you lose weight. I’m not sure how many people would buy into this extreme concept however, as I’ve always heard about green tea’s ability to help you lose weight; but is this claim really based on tea’s ability to shed pounds, or the fact you’re swapping sugar [...]

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