From the category archives:

Intel

Intel; Multi-tiered Social Media Campaign.

09.21.2009 Intel
Thumbnail image for Intel; Multi-tiered Social Media Campaign.

We seldom see well integrated SNS campaigns in China; if you’ve been a regular reader of this blog, you’ll probably notice a distinct bias toward negative reviews. Well sister, today you’re in for a treat, cause we’re going to show you Intel’s campaign and what they’ve done right. The short and skinny of it is [...]

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Nokia & Intel; Chinese Viral Videos.

05.05.2009 Intel

Big brands are taking advantage of viral videos to economically spread the word; and push the “cool” modern brand image. This is a refreshing approach to the traditional visual pitch; here’s a few samples from Nokia and Intel: Nokia used amazing Taiwanese magician Liu Qian’s magic act to cause a viral sensation in China. Mixing [...]

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