From the category archives:

IBM

IBM; Geeky Love via China Viral.

01.12.2010 IBM

I found this one on LRB’s forums. It’s a pretty simple video with a surprise ending; surprising enough to get 3.5 million views, and close to 1,000 comments. Created for the IBM Rational Software Conference this geeky romantic viral hit the mark. It’s interesting what goes viral in China vs. the West. There’s a sweet innocence to the Chinese [...]

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IBM; Fake door pasted on wall; Visually communicates how easy it is to receive tech support.

01.16.2009 Events

Sometimes dealing with tech support is like walking into a brick wall. Great visual here; took me a little while to figure out that the “door” is just a huge sticker. Drives home the point that IBM tech support is close by, which assumes responsivness and good customer service (I hope).

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Resonance China
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- Virus Video from Metersbonwe: NoNo Panda Cos Fighter
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 3:27 pm
- L'Oreal Paris New TVC with Fan Bingbing
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 1:59 pm
- Ogilvy DO Day Video Crazy Heart 2010
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 11:10 am
- Snow Beer Called for Media Pitch
  posted in forum General Discussion. by KyleChin on 2010/09/01 at 10:53 am
- COFCO's Video for Lohas Drink
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 5:08 pm
- A Virus Video of 7 Up
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 3:46 pm
- A Logo Aggregation of Worldwide Famous Brands
  posted in forum Offline (Print + Outdoor OOH) by KyleChin on 2010/08/31 at 3:11 pm
- Rene Liu Becomes the 1st Wolrd Celebrity of Rado
  posted in forum Offline (Print + Outdoor OOH) by KyleChin on 2010/08/31 at 11:57 am
- Adidas Lanuches Flagship Online Store on Taobao
  posted in forum General Discussion. by KyleChin on 2010/08/31 at 10:16 am
- Nike China Launches New Campaign: Free Run
  posted in forum Offline (Print + Outdoor OOH) by KyleChin on 2010/08/30 at 4:18 pm
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IBM

IBM; Geeky Love via China Viral.

IBM; Fake door pasted on wall; Visually communicates how easy it is to receive tech support.

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