From the category archives:

Dell

Dell China Viral; Geeky Romance.

06.03.2010 Dell
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I found this one in LRB’s forums; this is a great viral; it has all the elements to make it a success; first its low-cost which gives it a feeling of authenticity; next it’s got the WTF gut feel as the protagonist rips apart his girlfriends laptop, and then it finishes with a great twist, while introducing Dell’s [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell. Dell’s doodle contest website: Dell’s Xiaonei banner took me to its independent website for [...]

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Foundertech; Xiaonei Social Media Campaign.

07.21.2009 Dell
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Recently, on missniuniu’s Xiaonei homepage, 2 banner ads for 2 doodle contests caught my attention. Frankly, I am not a fan for doodling, but what got my interests is – both contests are held by computer brands, Foundertech and Dell. In this web2.0 plus social media marketing age, it seems that holding or sponsoring a [...]

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