From the category archives:

Apple

China iPad Viral.

06.02.2010 Apple
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Found this one via LRB forums; I’m not sure if this one was planned by Apple, or if it was just Lang Lang, a famous concert pianist just having fun with his iPad. My guess is that it was born from Lang Lang’s love of music, without commercial arrangements. It’s a great display of the iPad’s magic [...]

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Apple Xiaonei Campaign; 90% brand, 10% strategy.

08.05.2009 Apple
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Apple’s Xiaonei campaign actually started around last May; according to the record in the group, the peak time is May08 to Nov.08. The group has a very interesting name – Apple College, means Apple want to “teach” their product knowledge to Chinese students on Xiaonei. Personally speaking, Apple College is the best designed Xiaonei group [...]

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