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Veronica

Blackmailing your family… Confucian style.

03.02.2010 China Modern Culture
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There is a reason that every girl wish to have a big brother – even they could be too protective sometimes, it’s still an enjoyable relation.
On the contrary, having a younger brother wouldn’t be such a lovely journey in China. Especially when you think of how old generation/rural residents favor sons much more than daughters. [...]

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Forcing Chinese College Students to Think. Period.

02.03.2010 China Modern Culture
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Hey all, yet another post from the prolific Veronica; this one focuses on China’s “college student problem”; the system continues to churn out clones that are above average (when taken in context) but not up to par to the standards set by their global counterparts.
Whereas it was a sellers market years previous (exemplified by [...]

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Chinese Netizens Rage at Google’s “Purposefully Anti-China” Search Results.

01.31.2010 China Modern Culture
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Hey All, as you’ve no doubt heard, Google is refusing to comply with China’s censorship policies. This has become a pretty heated political issue; today, Veronica has compiled commentary from Chinese netizens responding to perceived attacks from Google at China. Enjoy -Rand.
Google’s pulling out of China set off China netizens’ concern in a fairly large scale. As [...]

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“Does Zhang Ziyi Represent Chinese Women?”

01.28.2010 China Modern Culture
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Hey All, the below is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. Enjoy; -Rand
As the proudest international star from China, the spotlight brings Ziyi [...]

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Lenovo ThinkPad; Easily Tackle 38,756 Sticky Note Tasks.

11.04.2009 Lenovo
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When talking about office life, perhaps the only couple of items that come into your mind are desktop/laptop, sticky-notes, pen and the forever handicapped printer… How to enjoy working? I’ve seen advertisers encouraged white collars to yogurt-dance, to steal Lay’s, to play basketball for distraction. Or, we can simply work and just enjoy it.
The office [...]

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Isabelle; 12 Zodiac TVC Love Stories.

10.16.2009 Isabelle
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This is a beautiful series of different proposals made to 12 constellations crowned with the slogan “let’s get married”. The short clips are produced by Taiwanese, and so do we find the typical pure love story style as in many Taiwan TV series in these ads. Horoscope is very popular among young people these days [...]

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Ipart.cn; Undisturbed Digital Domestic Bliss.

09.24.2009 China SNS Snapshot
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Whilst it’s difficult to find a branded social community having little or no predators, ipart.com definitely leads the way. It could be one of the few communities that hosts a disturbance-free online atmosphere, and given the site basically operates a virtual ‘apartment’ where complete strangers (mostly boys and girls) live under the one roof [...]

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China Mobile; Using love to cellphones.

09.01.2009 China Mobile
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This is a collection of China Mobile’s newly launched TVCs posted in LRB’s forum. China Mobile’s trick is to stress love among people, basically between parents and children; husband and wife, and to boast cellphone’s power of getting in touch with whoever you are emotionally connected.
The TVCs are made genuine, touching; however, the audience is [...]

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Pepsi; Inspiring the deaf.

08.03.2009 Pepsi
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The TVC features a young man going through all obstacles and shut himself down from the surrounding denotative “noise” to reach the music stage, which echos with Pepsi’s recently national rock band contest that we have covered in a previous entry. The contest, too, encourages China’s youth to seize opportunities and set out for dreams.
A [...]

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Obama’s “sponsorship” of Shanzhai “Blockberry”; Chinese netizens reactions.

07.06.2009 China Modern Culture
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BlockBerry Storm 9500, “Obama’s blackberry, my BlockBerry storm 9500.”
Created by HAFF-COMM ( 哈佛通信，“哈佛”also the Chinese translation of Harvard), a copycatting smart phone named “BlockBerry” together with its poster is all over China’s internet; distinguishing it from the rest is U.S. president Obama’s image as “spokesperson”.
In the poster of “Storm 9500, pure flat touch Internet smart [...]

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Chinese “Viagra”; He’s good, I’m good; Sex drugs promote family happiness.

04.29.2009 Huiren

Chinese are too shy to talk about sex publicly. For the few ads related to sex on TV (there are no Viagra or condom ads on TV in China), they must adopt a fairly indirect and funny way to tell the story.

“他好，我也好! ” / “He’s good, I’m good.”
“Lacking of energy”; “pain in waist and [...]

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“Sissy” star revitalizes Chinese folk arts; represents major Chinese brands.

04.22.2009 China Modern Culture

Xiao Shenyang is a recent entertainment phenomenon, not because he’s new to the Chinese folk scene, but because his “sissy” performances breathe new life into an old, tired art form.
Renhe’s recent Chinese medicine TVC adopted Xiao Shenyang’s TV comedy sketch <Bu Cha Qian er (Money is not a problem)>, performed during the 2009 National Spring [...]

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Snickers encourages Chinese kids to fight in public; Parents not impressed.

04.21.2009 Snickers

A Snickers’ TVC (created by Nitro Shanghai) featuring a classroom fight was shown regularly on major TV channels and Mobile TV in public vehicles in China. Soon after, Chinese kids began copy the “fighting with chocolate weapons” featured in the ad for fun in school, in public, and at home.

“Unlimited vitality beats hunger”
Chinese parents and [...]

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STDecaux; Ads for ads; Shanghai subway ads weave Chinese four-character idiom and graphics together.

04.16.2009 Outdoor

Clever advertisements sell advertisement space in Shanghai subway. These photos were taken at the Jingansi station and East Nanjing Rd. station, and the series of ads are commonly seen when people walk in any of the subway lines.
A full exhibit of the creativity subway ads can offer to ads. The ad integrates the idea of [...]

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Visa; Going out to dinner with China, Hong Kong, and Taiwan; Chinese netizens react to politically charged ad.

04.14.2009 TVC

It’s no secret that there’s an obvious tension between China, HK, and Taiwan; Visa uses this political balance in their latest ad to showcase the Card’s universal appeal.

In the ad,three groups of people (from mainland China, Hong Kong and Taiwan) have an argument over dinner check. All speaking Mandarin with their local accents—the man from [...]

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