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Sherry

New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance
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I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

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HP; Social Media Schizophrenia.

09.08.2009 Case Studies
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While using SNS campaign to promote brand/products online is becoming more and more common in China, it is not surprising to see a brand group on a popular SNS site such as Xiaonei (ooops, I mean Renren, Xiaonei’s new name), Kaixin, etc. However, seeing a brand open TWO groups on one same SNS site, this [...]

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Which promotion is dumber?

09.07.2009 Asahi Kasei
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Usually, we will think that the promotional gifts are something smaller than the purchased items, or something complimentary; for example, buy a camera get a free leather camera bag, or buy a computer mouse get a free mouse pad.
However, when I was shopping at Carrefour last weekend, I found couple strange promotions. One of the [...]

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Microblogs & Nuclear Explosions; Censorship is harder than you’d think.

08.27.2009 China Modern Culture
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If you’ve been following our blog, you might read my previous post on one of the China top micro blogging sites, fanfou.com, suddenly became inaccessible at the beginning of July.
Fanfou is still inaccessible out of no reason, and the situation seems to become worse and worse. Two more popular Chinese micro blogging sites – [...]

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Lancome; China social media campaign offers optimized engagement.

08.12.2009 Case Studies
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Internationally well-known cosmetic brand, Lancome, also made a move on China social media marketing, and started surprisingly early. In year 2006, Lancome already built its own Chinese community (www.rosebeauty.com.cn), where consumers can not only get to know Lancome products but also interact with the brand and other consumers.
Early this year, Lancome started to use [...]

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Apple Xiaonei Campaign; 90% brand, 10% strategy.

08.05.2009 Apple
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Apple’s Xiaonei campaign actually started around last May; according to the record in the group, the peak time is May08 to Nov.08. The group has a very interesting name – Apple College, means Apple want to “teach” their product knowledge to Chinese students on Xiaonei.
Personally speaking, Apple College is the best designed Xiaonei group [...]

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Lufthansa; Use China SNS to promote flight tickets to students.

07.30.2009 Case Studies
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As we Chinese are proud of our 5000 years history, we can’t deny that most Chinese tend to worship foreign things, a typical example is the foreign education system. Every year, thousands of Chinese students are going abroad to study. German airline Lufthansa sees this, so it created a social media campaign on Xiaonei.com – [...]

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L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
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June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites.
This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

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Foundertech; Xiaonei Social Media Campaign.

07.21.2009 Dell
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Recently, on missniuniu’s Xiaonei homepage, 2 banner ads for 2 doodle contests caught my attention. Frankly, I am not a fan for doodling, but what got my interests is – both contests are held by computer brands, Foundertech and Dell. In this web2.0 plus social media marketing age, it seems that holding or sponsoring [...]

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Amazon.cn, Dangdang.com; a big step back for email marketing.

07.20.2009 Amazon.cn
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Although there are more and more online market methods, the traditional email direct marketing is still remaining as a most used, also mostly one-way communication between brands and consumers. Recently, I came across an article written by a Chinese blogger who is interested in marketing. The headline is already very attractive – “The Awful [...]

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Top political China SNS “inaccessible”, angers Chinese netizens.

07.13.2009 China Modern Culture
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Lately, more and more websites became “inaccessible” in mainland China, popular ones including Amazon, Twitter, Facebook, etc. Besides those foreign websites, there is one Chinese sns site Fanfou, which is one of China’s Top 4 Twitter Clones Rand introduced here previously, also became “inaccessible”. Regarding the reason, nobody has a confirmed answer, some says it [...]

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Traditional “house ownership before marriage” requirement causes modern Chinese relationships to fail; Chinese netizens express helplessness.

04.28.2009 China Modern Culture

First, let me give you some Chinese marriage background information. As an old Chinese tradition, upon marriage, the guy (or the guy’s family) needs to have a house for the young married couple to live in. Although times have changed, this tradition is still heavily encouraged practice for most Chinese marriages.
News from Sina.com (Source: rednet.cn)
“Nowadays, [...]

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Government issued “violence how-to” pamphlet for city officials angers Chinese netizens.

04.27.2009 China Modern Culture

Left is an image of the government issued “violence how-to” book uploaded by a netizen.
Book name: Practical Guide for Chengguan [city officials]
Published by: National Administration Institution Publishing House
News on Sina.com (Source: Shanghai Morning Post)
“Carefully avoid blood on counterparts face or wound on their skin, also avoid gathering of onlookers.” Yesterday, a training material for Beijing [...]

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Did actress Zhang Ziyi insult China? Chinese netizens respond to her nude photo shoot in movie “The Horsemen”.

04.26.2009 China Modern Culture
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Recently, Zhang Ziyi becomes a hot topic on China internet again. This time, it is about her “China insulting” in newest Hollywood movie “The Horsemen”. Below is the news report and related comment from Chinese netizens.
News from 163.com (source: Chongqing Times)
Lately, the international blockbuster movie “The Horsemen” is showing in Taiwan, Hollywood Chinese movie star [...]

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“China average daily salary is RMB 111.99???”; Chinese netizens challenge government statistics.

04.22.2009 China Modern Culture

News reported by The Beijing News:
According to the data released on Apr.9th by National Bureau of Statistics, in year 2008, the average yearly salary of employed Chinese urban citizens is RMB 29,229 [Sherry: USD 4,298; all the exchange rate I’m using here is according to Apr.22nd USD/RMB=6.8], which is RMB 111.99 (USD 16.5) per work [...]

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Jackie Chan: “Chinese need to be controlled”; Chinese netizens respond.

04.20.2009 China Modern Culture

Recently a statement made by Jackie Chan, a world renowned Chinese kungfu star, raised a lot of attention from Chinese netizens. Below is a news summary of the statement and Chinese netizens reactions.
News report from Chinanews.com.cn:
Recently, Jackie Chan made a statement on Hai’nan BOAO Forum that Hong Kong and Taiwan are “very chaotic because of [...]

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Chinese netizens respond to foreign cartoon censorship.

04.19.2009 China Modern Culture

Below are two restrictions on oversea cartoons announced by China State Administration of Radio Film and Television (SARFT). SARFT also attached a huge list of restricted Japanese cartoons.
1st announcement on 2006.8: In order to leave out room for domestic cartoon development, create closeness between domestic cartoons and kids. From Sep.1st television stations at various levels [...]

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Chinese netizens express mixed responses to college student’s job application for “full-time housewife to rich man”.

04.17.2009 China Modern Culture
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A fourth year college girl’s job seeking advertisement received many Chinese netizens’ attention recently. Instead of looking for opportunity to work for a company, the girl is looking for a full-time housewife “job position”.
Here is the news article from Sina (source: Jinan Times) -
“Fourth year college girl is looking for a job – Look forward [...]

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Chinese netizens express mixed responses to seeing Mao Tze-Tung’s image used in condom advertisement.

04.15.2009 China Modern Culture
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If seeing this advertisement alone, it will take me some time to find out that is Mao Tze-Tung.

Recently, huangqiu.com (a website belongs to Global Times) reported a German condom advertiser used Mao Tze-Tung’s image on their product advertisement, which was also produced by a world renowned advertising agency, Grey Worldwide. This “brave creativity” raised lots [...]

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Chinese netizens respond to ladyboys publicly crying for help in southern China.

04.14.2009 China Modern Culture
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This article was posted on rednet.cn; following the news article, I also selected some comment to this news from BBS on Sina.com and 163.com. This is a pretty “wild” scene in China, let’s see how Chinese respond to it.
Rednet.cn news article:

Around 1pm on April.13th, two strange guys held “I want to change sex” signs appeared [...]

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Ningbo City Snapshot

04.03.2009 City Snapshots

City overview, Ningbo
City Overview:
Ningbo (Chinese: 宁波) is a seaport with sub-provincial administrative status. The city is situated in northeastern Zhejiang province, China. Lying south of the Hangzhou Bay, and facing the East China Sea to the east, Ningbo borders Shaoxing to the west and Taizhou to the south, and is separated from Zhoushan by a [...]

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