This is a quick snapshot of a campaign we came across on Sina Weibo, China’s version of Twitter. It’s an Adidas campaign with a simple engagement, prompting users to add Adidas Originals as a friend, and then RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an Adidas original bag.
This simple engagement has gained 7000+ follows for Adidas on Sina Weibo; the account was created on 2010.06.18. Not too bad for a few months.
Related articles by from around the web.
- China Hails Internet, Praises Twitter (blogs.wsj.com)
- Sina Opens Microblog Platform (informationweek.com)
- Adidas Altratude (myairshoes.com)
- adidas Originals – Mega Collection | Preview (freshnessmag.com)
- Twitter Jitters in China (blogs.wsj.com)