Adidas; Sina Weibo “China Twitter” Campaign.
This is a quick snapshot of a campaign we came across on Sina Weibo, China’s version of Twitter. It’s an Adidas campaign with a simple engagement, prompting users to add Adidas Originals as a friend, and then RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an Adidas original bag.
This simple engagement has gained 7000+ follows for Adidas on Sina Weibo; the account was created on 2010.06.18. Not too bad for a few months.
Adidas Sina Weibo Message showing up in our stream.
Adidas' page on Sina Weibo
Related articles by from around the web.
- China Hails Internet, Praises Twitter (blogs.wsj.com)
- Sina Opens Microblog Platform (informationweek.com)
- Adidas Altratude (myairshoes.com)
- adidas Originals – Mega Collection | Preview (freshnessmag.com)
- Twitter Jitters in China (blogs.wsj.com)
World Wide News Flash
Aug 04, 2010 @ 15:45:20
Adidas; Sina Weibo ?China Twitter? Campaign….
I found your entry interesting do I’ve added a Trackback to it on my weblog
…
Aug 14, 2010 @ 14:57:37
weibo is new online market in china
May 08, 2011 @ 22:24:07
7000+ follows it is well done for addidas. Is any other brands did better?
Feb 27, 2013 @ 19:57:18
Nice article.
Weibo is definitely a useful tool. Also, everyone loves a chance for a “free lunch” – or a free pair of sneakers…
With such a big market it can be a real challenge for to leverage to the full potential of a China market. But by doing many specific campaigns many are reaping great rewards.