Welcome back class; I hope you had a very relaxing weekend, but at least took some time to review Part 1 and Part 2. Today we will be introducing Chapter 3; brace yourself as we enter the zone of big numbers–QQ numbers!
Reason 6: Oh and by the way, you thought Facebook was big? QQ has one billion registered accounts and 500 million monthly active users.
By the Numbers:
As of June 30th 2009 Tencent’s QQ messenger had 990 registered accounts. It’s safe to say reason #6 is accurate. Tencent uses cross-promotion with their messaging client to increase registration on their social networking service: Qzone.
As of January 2009, Tencent’s Qzone platform bolstered 200 million active user accounts. Compare that the latest April 2010 statistics: Qzone increased their worldly market share with 388 million active user accounts. At this rate, by October of 2012, Qzone will possess 764 million users!
Kenny Logs in...Highway to the QZone!
By the Dollars:
QQ/Qzone’s parent company, Tencent, is massively profitable. In 2009, they earned a net profit of $1.8 billion (yes, that’s USD not RMB) in JUST virtual goods sales! Facebook, the world’s leading active social networking site–albeit barely more than Qzone (at 400 million users)–has conflicting reports of the company earning between $550 to $650 million in revenue during the 2009 fiscal year. With Tencent’s resources, improvement on their social networking site is just a matter of time; and with this comes some serious numbers.
In Part 2: China Social Media Doppelgangers, we calculated that the 3 copycat Facebook sites–RenRen, Kaixin and 51–make up a total of 360 million active social media accounts in China alone, and translated into no other languages. Together, with Tencent’s Qzone, that’s 748 million accounts (owning Facebook’s 400 million subscribers), available in one language. This number makes sense as China currently garners over 1.1 billion active SNS accounts.
China Social Media is King, the Queen and all of the army.
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3 of 6 in a series expanding on Ren Media’s Top 10 Reasons to use Chinese Social Media.
Next Part 4
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Related articles from around the web
- China’s Tencent to Buy Stake in Russia’s DST [Voices] (voices.allthingsd.com)
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- China’s top four social networks: RenRen, Kaixin001, Qzone, and 51.com (digital.venturebeat.com)
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{ 5 comments… read them below or add one }
Erwin,
What’s the primary demographics of QQ users? I’ve seen a variety of office workers and post-90 kids using it. But to me it seems MSN dominate s the corporate space, so does that make QQ kind of the AIM of China?
Charlie, the following is a mini-interview conducted amongst locals in my office.
Questions: What demographic uses QQ?
Sherry:
-Students
-Teenage girls
-Tier 2 or tier 3 city citizens
Veronica (suffers from NPD):
-”Farmers”
-Youth from rural areas
-People who hang out in internet cafes
Steven:
-High school and college students
-Casual, non-business environment internet users
-The youth (kids)
I would agree. QQ = The AIM of China. Similarly, MSN = The Skype and Google Talk of China. Great analogy and insight!
Thx for the answer! And LOL @ “Farmer” remark, I’d like to point out that they are usually very modest and hardworking
MSN is more seen in the workplace, but there are examples of brands like BMW using QQ to generate leads to see luxury cars on QQ. It all depends on how you use it, and how your campaign filters results from the cloud to the sales conversion KPI.
Have to admit my words are a little blunt. QQ covers the most majority of China IM users. So comparing to msn, its features have a slight shift to the other target. BMW used QQ, mostly because, in my opinion, that among this huge amount of QQ users, there certainly exist the relatively richer group. Not really a conflict.
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