Part 1: Current and Future Statistics on Chinese Social Media

Welcome class!  Thanks for registering for Chinese Social Media 101.  The next few weeks we will engage the Internet landscape in hopes to uncover the massive power of Chinese Social media.  And reinforce the 10 reasons why it is imperative that your business capitalize on it.

Reason 1: China has about 400 million internet users. Never mind all the Chinese speakers that live in other countries.

As of 2008, Google statistics show that 22.5% of 1,325,639,982 Chinese citizens were considered “netizens“.  If you look at the following curve, the percentage of users in China is experiencing exponential growth.  Between 2006 and 2007 their was a growth of 5.5%, and between 2007 and 2008 a growth of 6.5%.  Taking an average increase year over year between 2006 and 2008, we arrive at a 6% growth.

The following is a bare minimum estimation as this equationis considered “linear”; with 6% increases, the percentage of Chinese netizens has increased to at least 34.5% in 2010.  The yearly increase in China’s population has been very much linear the past few decades averaging an increase between 7-8 million people each year.

For the sake of simplicity, we won’t consider these increases.

Therefore, 1,325,639,982 x 34.5% = 457,345,793 netizens currently in China.  A bare minimum 50 million increase over the previous estimation is something to consider, but the most significant figures are the increases we will reach in the coming years.  Taking the previous equation, by 2015, there will be at least 921,319,787 internet users in China! I imagine your business model is expected to last 5 years.

Reason 2: 92% of Chinese netizens use Social Media.

2010:  420,758,129 netizens use Social Media.

2015:  847,614,204 netizens will use Social Media.

Reason 3: Every social media user owns on average 2.78 Social Media accounts.

2010:  there are 1,169,707,598 active Social Media accounts in China.

2015:  there will be 2,356,367,487 active Social Media accounts in China.

Reason 9: 50% of netizens blog.

2010:  there are 228,672,896 bloggers in China.

2015:  there will be 460,659,893 bloggers in China.

That’s a hell of a lot of Social Media!

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1 of 6 in a series expanding on Ren Media’s Top 10 Reasons to use Chinese Social Media.

Next Part 2

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Related articles from around the web

• A Look Into China’s Web Censorship Program (yro.slashdot.org)
• The #1 Exercise Every Social Media Strategist Must Do (socialmediatoday.com)
• How Mobile Is Changing Social Media (viralblog.com)
• Chinese netizen’s questions about and for Google (hyperorg.com)
• Top 10 reasons to use Chinese Social Media. (socialmediatoday.com)
• Weirdchina With Thousands of Followers on Buzz (blogoscoped.com)
• Top 10 reasons to use Chinese Social Media. (littleredbook.cn)

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Tagged as: Business, China, Exponential growth, Google, Marketing and Advertising, Netizen, Population, Ren Media, social media