Hey all, as checking my Google buzz this morning, and found a cool link from Thomas Morffew for a site created by Ren Media. The article lists ten top reasons to use China social media, vs. Western media for a Chinese audience, I suspect.
Key elements refer to the same stuff you may have heard before, but apply them to China’s unique charecterisitcs; such as 400 million online users, of which an astounding 92% use social media, of these netizens, each has 2+ social media accounts.
Further reasons allude to what’s NOT available in China; Facebook and Twitter being blocked, as well as a host of other websites, blog creators (like Blogger.com). It’s an interesting succinct article that skates on the surface of what one can accomplish with China’s social media space. If you have a few minutes, give it a read.
Related articles from around the web.
- Local Chinese Social Networks Outstripping Facebook, Twitter (socialmediatoday.com)
- Military Allows Facebook and Twitter (lockergnome.com)
- Why Aren’t You Integrating Your Marketing? (kylelacy.com)
- Social Media Metrics: Why Am I Counting Tweets Again? (readwriteweb.com)
- Google Has Buzz But Little Social Media Success (markevanstech.com)
- Google Attacks Definitely From China (crenk.com)
- Social Selling (thecustomercollective.com)
- Learn Social Media in 3 Hours – Final Hour (slideshare.net)
- ‘peeps creative social media philosophy (slideshare.net)
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{ 6 comments… read them below or add one }
Haven’t check the Reasons. But ask me now, I would say China internet environment, though with censorship, is still the only place that the public have a say and are able to influence the government or brands, etc. As an extra bonus, sometimes you get to see what you won’t from the government’s sermonizing traditional media channel.
I mean, think about it, parade? Unless you are more valiant than the police.
And you’d better know “Renren.com” and “Kaixin001.com”, the two “shanzhai(山寨)” Facebook in China.
Renren has 70 million members, and kaixin has 40 million members.
Yeah RenRen is a complete copy of Facebook. Western companies underestimate the strength of 中国山寨!
Thanks for the mention Rand. We keep seeing all these articles about Facebook and Twitter and people forget there’s a whole other eco-system out there.
Exactly; when you go regional (especially in Asia), the landscape changes dramatically. thanks for the link – keep them coming!
Thanks for a wonderful post, l ve been looking for such information, I will join jour rss feed now.