Comments on: Jinkela; Purposefully idiotic China ad creates massive viral success. http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 30 Jul 2010 13:22:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: oni http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/comment-page-1/#comment-1507 oni Sat, 23 Jan 2010 13:00:19 +0000 http://www.littleredbook.cn/?p=3188#comment-1507 sometimes we really can't blame the Chinese adversting industry that lack of creativity or inspiration. the fact is the most Chinese audience are low-educated and can't understand some remote metaphors, therefore for most time, that idiotic ads really work well. I dont mean those audience are idiot... but the most important thing for a campaign is to touch your audience, no matter what way sometimes we really can’t blame the Chinese adversting industry that lack of creativity or inspiration. the fact is the most Chinese audience are low-educated and can’t understand some remote metaphors, therefore for most time, that idiotic ads really work well. I dont mean those audience are idiot… but the most important thing for a campaign is to touch your audience, no matter what way

]]> By: veronica http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/comment-page-1/#comment-1470 veronica Sat, 26 Dec 2009 13:15:37 +0000 http://www.littleredbook.cn/?p=3188#comment-1470 @Niiki There are speciffic entries about Jinkela on Baidu Baike, and news coveries. Check out the product here: http://baike.baidu.com/view/2928625.htm?fr=ala0_1_1 http://www.3agri.net/article/gdlx/2009-04-30/223621.html @Niiki
There are speciffic entries about Jinkela on Baidu Baike, and news coveries. Check out the product here:
http://baike.baidu.com/view/2928625.htm?fr=ala0_1_1
http://www.3agri.net/article/gdlx/2009-04-30/223621.html

]]> By: Niiki http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/comment-page-1/#comment-1467 Niiki Fri, 25 Dec 2009 11:22:32 +0000 http://www.littleredbook.cn/?p=3188#comment-1467 Ha, It's just a joke.! there are more video about jinkela. you must notice the adress of the jinkela. it's from [b]American Shengdiyage.[/b] [It's english and chinese] Shengdiyage means ( San Diego ) http://220.170.79.105/html/music/20091225/64721.html Ha, It’s just a joke.!
there are more video about jinkela. you must notice the adress of the jinkela.
it’s from [b]American Shengdiyage.[/b]
[It's english and chinese]
Shengdiyage means ( San Diego )

http://220.170.79.105/html/music/20091225/64721.html

]]> By: Rand http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/comment-page-1/#comment-1430 Rand Sat, 19 Dec 2009 05:20:28 +0000 http://www.littleredbook.cn/?p=3188#comment-1430 Right; this commercial is targeted to farmers - the guess here is that if they didn't know the brand before, they will now; and that recognition may give them the extra edge they need at point of purchase. Right; this commercial is targeted to farmers – the guess here is that if they didn’t know the brand before, they will now; and that recognition may give them the extra edge they need at point of purchase.

]]> By: Lyman lai http://www.littleredbook.cn/2009/12/18/jinkela-purposefully-idiotic-ad-creates-massive-viral-success/comment-page-1/#comment-1425 Lyman lai Fri, 18 Dec 2009 17:46:58 +0000 http://www.littleredbook.cn/?p=3188#comment-1425 Ya,funny ! But it do very good. Because it is easy for farmer to know what it mean~~ Ya,funny !
But it do very good.
Because it is easy for farmer to know what it mean~~

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