Comments on: Nokia; Transformers + Michael Jackson Viral. http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 12 Mar 2010 05:02:06 +0800 http://wordpress.org/?v=2.9.2 hourly 1 By: bere mitchell http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1083 bere mitchell Wed, 30 Sep 2009 09:47:21 +0000 http://www.littleredbook.cn/?p=2857#comment-1083 i like it first because it entertains. its simple, true to its celebrities and engages the viewer. secondly because you cannot miss the brand. thirdly because it has tremenous 360 degree potential. and it passes the big acid tests,the by the cooler test. "did you see that great michael jackson ad for nokia?" and the spread it around test. you'd send it on wouldn't you? i also like it because it leaves the viewer with something to think about to connect in its head later. "Like what was that all about?" when your ad can keep on working after it has blown its time slot you are onto to something magical that needs to be bottled and sold. this ad does not talk down but up. applause to the team who wrote it and oversaw its execution and applause to the client who approved it. both are enlightened. therefore, i give it 4 BERRIES i like it first because it entertains.

its simple, true to its celebrities and engages the viewer.
secondly because you cannot miss the brand.

thirdly because it has tremenous 360 degree potential.

and it passes the big acid tests,the by the cooler test.

“did you see that great michael jackson ad for nokia?”

and the spread it around test.
you’d send it on wouldn’t you?

i also like it because it leaves the viewer with something to think about to connect in its head later.

“Like what was that all about?”

when your ad can keep on working after it has blown its time slot you are onto to something magical that needs to be bottled and sold.

this ad does not talk down but up.

applause to the team who wrote it and oversaw its execution and applause to the client who approved it.

both are enlightened.

therefore, i give it 4 BERRIES

]]> By: Rand http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1045 Rand Sat, 26 Sep 2009 05:32:32 +0000 http://www.littleredbook.cn/?p=2857#comment-1045 Brands everywhere are scrambling to figure out how to deal with social media; every other article i read on social media talks about how to get brands, and their inner teams to embrace - even way more so for chinese brands. this makes it an exciting industry to be in tho - as u can feel it shaping and forming all around you. There will come a point where brands learn to optimize the social media conversation; but it wont happen soon; its like a someone who always talks being forced to shut-up and listen, and dialogue - it'll take effort, but the end result will likely benefit all parties involved. Brands everywhere are scrambling to figure out how to deal with social media; every other article i read on social media talks about how to get brands, and their inner teams to embrace – even way more so for chinese brands. this makes it an exciting industry to be in tho – as u can feel it shaping and forming all around you.

There will come a point where brands learn to optimize the social media conversation; but it wont happen soon; its like a someone who always talks being forced to shut-up and listen, and dialogue – it’ll take effort, but the end result will likely benefit all parties involved.

]]> By: oni http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1044 oni Sat, 26 Sep 2009 01:38:53 +0000 http://www.littleredbook.cn/?p=2857#comment-1044 and those brands which are spoofed by those young SNS enthusiasts need to manage having a proper response on social media, using a homor and creative way to reshape consumers' negative perceptions that those spoofs caused. personally, I think lots of Chinese brands lack of this social media public relation sense which is becoming more popular in western market as the result of SNS becoming the hotest topic and those brands which are spoofed by those young SNS enthusiasts need to manage having a proper response on social media, using a homor and creative way to reshape consumers’ negative perceptions that those spoofs caused. personally, I think lots of Chinese brands lack of this social media public relation sense which is becoming more popular in western market as the result of SNS becoming the hotest topic

]]> By: Veronica http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1039 Veronica Fri, 25 Sep 2009 09:33:26 +0000 http://www.littleredbook.cn/?p=2857#comment-1039 Chinese youth needs fun. Simply from what they themselves have done, such as spoofing brands or their ads work can we sense the big surge. Whoever manages to seize their liking of SNS, virals etc, wins. Chinese youth needs fun. Simply from what they themselves have done, such as spoofing brands or their ads work can we sense the big surge. Whoever manages to seize their liking of SNS, virals etc, wins.

]]> By: oni http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1033 oni Thu, 24 Sep 2009 12:08:49 +0000 http://www.littleredbook.cn/?p=2857#comment-1033 the new technology accessiblity is another barrier. in China, still have lots of consuemrs cant access internet either via PC or mobile. that is more serious than lack of knowledge of online ad.. but my point is for the young consumers, who are more likely to accept online ad than older generation, and who are always seeking for fun and entertainment on the internet, marketers and advertisers need to offer somethings to them. we have seen lots of young people share creative ads or viral ads on SNS, unfortunately, most of these ads they shared are from other countries or even Hongkong and Taiwan, not China mainland...or have some from China mainland, but posted as "the worst Chinese advertisement".... the new technology accessiblity is another barrier. in China, still have lots of consuemrs cant access internet either via PC or mobile. that is more serious than lack of knowledge of online ad.. but my point is for the young consumers, who are more likely to accept online ad than older generation, and who are always seeking for fun and entertainment on the internet, marketers and advertisers need to offer somethings to them. we have seen lots of young people share creative ads or viral ads on SNS, unfortunately, most of these ads they shared are from other countries or even Hongkong and Taiwan, not China mainland…or have some from China mainland, but posted as “the worst Chinese advertisement”….

]]> By: Veronica http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1032 Veronica Thu, 24 Sep 2009 10:19:44 +0000 http://www.littleredbook.cn/?p=2857#comment-1032 @Cool Springs TN Right. Tell you what, if a car can really change into a transformer, I'm buying it too. Haha. @Cool Springs TN
Right. Tell you what, if a car can really change into a transformer, I’m buying it too. Haha.

]]> By: Veronica http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1031 Veronica Thu, 24 Sep 2009 10:15:02 +0000 http://www.littleredbook.cn/?p=2857#comment-1031 @oni You are right. We have seen some creative virals starting to work online. But, for the great most majority, who don't often go online, browse digital ads, or care if anything is of any creativity - I think it will require a great deal of time to educate those... @oni
You are right. We have seen some creative virals starting to work online. But, for the great most majority, who don’t often go online, browse digital ads, or care if anything is of any creativity – I think it will require a great deal of time to educate those…

]]> By: Cool Springs TN http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1029 Cool Springs TN Thu, 24 Sep 2009 01:46:55 +0000 http://www.littleredbook.cn/?p=2857#comment-1029 That was the coolest thing Ive ever seen. If they ever really come out with a phone like that Im buying it. That was the coolest thing Ive ever seen. If they ever really come out with a phone like that Im buying it.

]]> By: oni http://www.littleredbook.cn/2009/09/23/nokia-transformers-micheal-jackson-viral/comment-page-1/#comment-1025 oni Wed, 23 Sep 2009 08:46:03 +0000 http://www.littleredbook.cn/?p=2857#comment-1025 Chinese market needs more advertising like this to entertain consumers rather than just boring monolog TVC. Chinese market now is closer to international market, especially when these gobal children grow up. they want entertainment, more fun and creativities. Chinese local brands need to consider adopting viral strategy as one of their main approaches to young consumers. Chinese market needs more advertising like this to entertain consumers rather than just boring monolog TVC. Chinese market now is closer to international market, especially when these gobal children grow up. they want entertainment, more fun and creativities. Chinese local brands need to consider adopting viral strategy as one of their main approaches to young consumers.

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