Here’s a cool magazine ad from DHL; simple, clean, and effective. The main communication here is you can “instantly” send a package from China to Japan. Unfortunately the imagery that represents China is pretty similar to the imagery that symbolizes Japan, so at first look, it seems like the two recipients could be down the street from each other.
Probably better would be a Chinese man handing something to a Caucasian woman in New York; but hey great communication is great communication; and this ad hits the mark.
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{ 1 comment… read it below or add one }
Is possible to have information about adverts prices for Chines magazines?
Thank you and beats regards.
Erika giangolini