Here’s a cool magazine ad from DHL; simple, clean, and effective. The main communication here is you can “instantly” send a package from China to Japan. Unfortunately the imagery that represents China is pretty similar to the imagery that symbolizes Japan, so at first look, it seems like the two recipients could be down the street from each other.
Probably better would be a Chinese man handing something to a Caucasian woman in New York; but hey great communication is great communication; and this ad hits the mark.
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{ 1 comment… read it below or add one }
Is possible to have information about adverts prices for Chines magazines?
Thank you and beats regards.
Erika giangolini
{ 7 trackbacks }
DHL; Awesome China Magazine Advertising. http://bit.ly/47UTM #LRB
September 21, 2009LRB: DHL; Awesome China Magazine Advertising. http://bit.ly/47UTM
September 21, 2009DHL; Awesome China Magazine Advertising. http://bit.ly/47UTM
September 21, 2009RT @littleredbook DHL; Awesome China Magazine Advertising. http://bit.ly/kDILb
September 21, 2009simple&Clean, not effective tho, the images r 2 similar! RT@littleredbook DHL; Awesome China Magazine Advertising. http://bit.ly/47UTM
September 21, 2009Awesome China Magazine Advertising http://bit.ly/8MT4ET #awesome #magazine #China #marketing #ad
March 23, 2010Reading: "DHL; Awesome China Magazine Advertising."( http://twitthis.com/64q8ek )
August 26, 2010