Audi; Copycat Campaign, Awful Tagline.

Audi’s recent campaign is interesting, albeit a semi-copycat of an earlier 2008 VW campaign; it features a mud splattered into traditional Chinese painting on their off-road Q7. So ya ok; we can check the appropriate boxes:

1. There is a car in the ad? Check. 2. There is something off-roadish about the ad? Check. 3. There is something Chinese about the ad? Check.

Do these check marks add up to selling the car? Maybe. But the tagline: “Sprinkling the Passion” which brings to mind “golden showers” (nudge nudge) certainly doesn’t help the sale. I mean c’mon – use “splashing” or “shooting” instead – at least it’s more manly. How many “man” things sprinkle? I can only think of one (apologies for the sudden mental imagery).

That's some pretty expert sprinkling there.

Kinda like the first one w/o the eagle, no?

Hmm; Audi campaign a bit similar to 2008 VW creative.

AUDI:
Advertising Agency: Golden Age Integrated Marketing & Communication Organization, Guangzhou, China
Creative Director: Johnny Ji
Art Director: Kikiming Huang
Copywriter: Xia Bin
Illustrator: Feng Yuyin
Published: September 2006

VW:
Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director / Art Director: Mariano Jeger
Copywriter: Felipe Vieyra
Illustrator: Copy Paste
Photographer: Juan Salvarredy, Aloha Photo
Published: April 2008

Related articles from around the web.

• Capital Magazine: Butcher, Chinese, Emir, Priest, Worker (ibelieveinadv.com)
• How to Get the Best of Chinese Wholesale Art & Craft Products (wealthyways4you.com)
• 2011 Audi Q5 Adding Hybrid; 2010 Q7 Gets Facelift (blogs.thecarconnection.com)
• Driven: 2009 Audi Q7 TDI (blogs.thecarconnection.com)

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