It’s incredible the lengths advertisers are now going to capture the consumers attention. The digital space is becoming increasingly more aggressive and less tactful. Marketers are now oozing desperation; and with major portals crowded it’s a challenge for the ‘traditional thinkers’ to capture the consumers attention.
The result ‘KIDNAP’ the screen. It makes sense right? Certainly stands out of the clutter. (see below example). The association for the brand then becomes one of annoyance. Not too mention it’s very expensive!
mate, I'm trying to read the article!
Yes you look happy, but can we talk about this later?
A exert from a recent post on Web distortion titled ‘A Social Media Guide for E-commerce Retailers’ points out Marketing has changed too, the old fashioned advertise with a large call to action, is dead, and dying. Word of mouth, viral media and blogging has replaced the old and tired “Buy me! Buy me!”. Generation Y consumers are more banner blind, and spam aware than ever before.
We see it becoming progressively worse; and so was born ZeroDegrees. We wanted to provide a more natural, submissive, yet welcomed alternative for a brand wishing to grow a consumer base.
What is the ideal situation? We believe it should natural, and play to the natural process of building friendships.
THE IDEAL RELATIONSHIP
‘My customers love my brand’
Ideally when a customer thinks of your brand, they are filled with positive emotions.
‘My customers respect my brand’
When customers see your brand, they should think of you as being at the top in your industry, as a knowledge leader, and as someone they can trust.
‘My customers buy my brand’s products’
This love and respect should turn into real profits
BUILDING THE COMMUNITIES
I know we have said before, but CONTENT really is king. Here we create content driven campaigns to build niche communities around your brand. Sounds simple but…
Direct engagement is at the heart of these campaigns, not to mention a team of dedicated social marketers driving your brand home. We create small communities focused on the needs and concerns of your target market, as they apply to your brands offering.
You got to give, before you expect to get anything. We aggregate valuable information from other bloggers, sources, or create content ourselves specific to your target market. We believe in must be interesting, timely, and in abundance. The content must serve a purpose and directly relate to the desires of your customers.
DOLLARS AND SENSE
Ultimately it needs to make commercial sense. We know that all too well. But social media is not about buying media, it’s about building relationships. We can’t buy those relationships and expect them to be meaningful.
The ‘friends’ we create, ultimately lead to sales, either directly or indirectly with second party referral. Trust and loyalty is achieved by offering value your customers seek. It’s this trust that customers buy into that directly stimulate sales.
The times are changing and it’s about time the industry changed. We made the bold step of making a position by creating ZeroDegrees and sticking to it. If it’s a relationship you’d like to build then do it the way you would with your own friends – it’s a foundation based on value for one another, trusting each other, and a unbridled loyalty to support each other.
I’m a lot better in the flesh so if you feel like chatting further contact me at ZeroDegrees.
Related Posts:
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- Associating “Volkswagen” with “Pee”. Ah yes; the holy grail of advertising is to somehow link your brand to urine. Wait; that doesn’t sound right… I’m not sure what the thinking behind this one was; I guess they were able to check the “catch attention”...
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