Hey all, here’s a campaign done by our partner Mailman, through their PostKard division for Quiksilver. If you’re not familiar with PostKard its… well – postcards; distributed to thousands of locations (usually popular western restaurants, bars, and clubs – sometimes hotels) in Shanghai, Beijing, and Guangzhou.
These campaigns are great, simple ways to contact the youth market in China; though I think in the future Quiksilver may want to localize their creative for the average Chinese “non-surfer”; using PostKard is still a good way to get in front of a key audience. I’ll probably be doing mini-case studies on PostKards in the future, 1. cause its kinda interesting, and 2. because maybe I’ll make commission by getting one of you guys to purchase a campaign they make the blog look nicer.
Check out more samples at: www.mailmanchina.com
Distantly related links from around the web.
- Shanghai taking steps to correct funny Engrish signs (gadling.com)
- Because I have pictures. (bigcontrarian.com)
- Passer-by Pushes Suicide Jumper in South China (abcnews.go.com)
Related Posts:
- Shanghai World Expo 2010, will they really come? So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be...
- My logo is bigger than your logo! The culture of Chinese consumerism. One billion material girls… for the single man, both a blessing and a curse. China consumes 25% of the world’s luxury goods; this surpasses every country, even the US. When considering its per capita income of USD 2000 (I’m...
- Adidas; Beautiful ads that say nothing. I picked this up from LRB’s forums; this campaign features very beautiful imagery – and a message that’s a bit off from what you’d expect – “everyone has their own reason for running”. What the ad doesn’t really communicate is...
- Mengniu; Celebrating adolescent superficiality. I picked up this from LRB’s forum. These ads for Mengniu (a major China dairy giant) launched in early 2009; the product is fruit yogurt drinks that combine fruits, vegetables, milk and nutrition targeted to Chinese teenagers. This is a...
- Selling China to the Chinese. Or rather, selling Shanghai to the Shanghainese. I picked this one up from LRB forums; JiaDing district in Shanghai is known as rural, “end of the line” district… generally speaking its the kind of place you don’t want to live or really...























