Quiksilver; Getting Chinese to Surf.

Hey all, here’s a campaign done by our partner Mailman, through their PostKard division for Quiksilver. If you’re not familiar with PostKard its… well – postcards; distributed to thousands of locations (usually popular western restaurants, bars, and clubs – sometimes hotels) in Shanghai, Beijing, and Guangzhou.

These campaigns are great, simple ways to contact the youth market in China; though I think in the future Quiksilver may want to localize their creative for the average Chinese “non-surfer”; using PostKard is still a good way to get in front of a key audience. I’ll probably be doing mini-case studies on PostKards in the future, 1. cause its kinda interesting, and 2. because maybe I’ll make commission by getting one of you guys to purchase a campaign they make the blog look nicer.

Mention LRB and Rand will get commission!

Check out more samples at: www.mailmanchina.com

Distantly related links from around the web.

• Shanghai taking steps to correct funny Engrish signs (gadling.com)
• Because I have pictures. (bigcontrarian.com)
• Passer-by Pushes Suicide Jumper in South China (abcnews.go.com)

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Tagged as: Asia, Beijing, China, Guangzhou, Shanghai