Selling scissors the old fashioned way.

This is a pretty cool campaign for scissors; replacing the widely recognized (in China at least) art of paper cutting, with “iron” cutting, the ad hits on Chinese traditional values, while also stating quite clearly that the scissors sold are sharp, tough, and can cut accurately.

Now whether or not you can actually cut images out of iron with these scissors is another issue, but as for message – it’s a pretty creative way to get the point across for an arguably difficult to advertise product.

Is this one different enough from the second to merit two executions?

Some people have too much time on their hands.

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Advertising Agency: Dentsu, Shanghai, China
Creative Director / Copywriter / Art director: Zhu Jianyong
Illustrator / Art director: Wang Yangang

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Tagged as: i. China Advertising, scissors