Comments on: TianTian; Fart jokes + Air Freshner; classic Chinese humor? http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 30 Jul 2010 13:22:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: lili http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/comment-page-1/#comment-1459 lili Tue, 22 Dec 2009 13:36:52 +0000 http://www.littleredbook.cn/?p=2546#comment-1459 Welcome to China! Welcome to China!

]]> By: Rand http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/comment-page-1/#comment-741 Rand Wed, 19 Aug 2009 08:14:10 +0000 http://www.littleredbook.cn/?p=2546#comment-741 @ben - oh wow so this campaign is a direct ripoff - how embarrassing. Thx for the heads up ben! @ben – oh wow so this campaign is a direct ripoff – how embarrassing. Thx for the heads up ben!

]]> By: Rand http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/comment-page-1/#comment-740 Rand Wed, 19 Aug 2009 04:07:11 +0000 http://www.littleredbook.cn/?p=2546#comment-740 @mao - yes my thoughts exactly - I wonder how this would impact Chinese women, who like you said is their probable demographic. From what I've seen of Chinese men (and men in general) they're likely to not care so much about environmental odors. So how will women feel about this ad? I was watching the "celebrity apprentice season 2" last night (and no I'm not embarrassed about that); they actually covered this idea in the viral video episode; both teams attempted to go viral with "All" a detergent targeted at 25+ conservative women. The viral videos of the teams included: 1. a dirty joke about masturbation; and 2. Midgets cleaning a grown up man. Ok so it's funny, but both teams lost because it didn't hit the target right. This ad sort of fits in that category in my mind: yes it'll be talked about - but will it resonate? @mao – yes my thoughts exactly – I wonder how this would impact Chinese women, who like you said is their probable demographic. From what I’ve seen of Chinese men (and men in general) they’re likely to not care so much about environmental odors. So how will women feel about this ad? I was watching the “celebrity apprentice season 2″ last night (and no I’m not embarrassed about that); they actually covered this idea in the viral video episode; both teams attempted to go viral with “All” a detergent targeted at 25+ conservative women.

The viral videos of the teams included: 1. a dirty joke about masturbation; and 2. Midgets cleaning a grown up man.

Ok so it’s funny, but both teams lost because it didn’t hit the target right. This ad sort of fits in that category in my mind: yes it’ll be talked about – but will it resonate?

]]> By: Ben_shanghai http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/comment-page-1/#comment-705 Ben_shanghai Tue, 18 Aug 2009 07:35:29 +0000 http://www.littleredbook.cn/?p=2546#comment-705 Also, I was reading on another blog that Christian Borstlap for his 2006 poster for the “Stripdagen” in Houten, the Netherlands with BBDO already won awards with this concept! http://www.creatie.nl/creatie/select/expression/10711.do Should it be considered as a tribute to this wonderful campaign by CCO Michael Dee and CD Jody Xiong? Also, I was reading on another blog that Christian Borstlap for his 2006 poster for the “Stripdagen” in Houten, the Netherlands with BBDO already won awards with this concept!
http://www.creatie.nl/creatie/select/expression/10711.do
Should it be considered as a tribute to this wonderful campaign by CCO Michael Dee and CD Jody Xiong?

]]> By: Mao Ruiqi http://www.littleredbook.cn/2009/08/17/tiantian-fart-jokes-air-freshner-classic-chinese-humor/comment-page-1/#comment-689 Mao Ruiqi Mon, 17 Aug 2009 13:37:42 +0000 http://www.littleredbook.cn/?p=2546#comment-689 The question public speakers must ask, "Is my opening line, which needs to be sufficiently provocative to induce audience curiosity, best credible and representative of what needs to be communicated afterward? While Tian-Tian is sufficiently provocative to gain immediate interest in their brand (otherwise would we be discussing an air fresher this morning), as you wonder, is their sophomoric humor going to appeal to woman (who I would suspect would be the best demographic for the product-type)? The question public speakers must ask, “Is my opening line, which needs to be sufficiently provocative to induce audience curiosity, best credible and representative of what needs to be communicated afterward? While Tian-Tian is sufficiently provocative to gain immediate interest in their brand (otherwise would we be discussing an air fresher this morning), as you wonder, is their sophomoric humor going to appeal to woman (who I would suspect would be the best demographic for the product-type)?

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