Here’s a pretty gross ad. At first I thought it was kinda funny (which it still is), but then I thought, “Well shouldn’t it also take all surround odors out of the air, rather than contain the one shooting at your face?”. But then this is sort of like dissecting a “knock knock” joke, ie: modest effort, negative returns.
Fart jokes are great, but then I’m a guy and I’m also immature. That then begs the question, is TianTian targeting immature guys (who we’re probably the source of the smell to begin with)? Or are they targeting someone else with higher standards for environmental odors?
Ah yes, I remember all the times I tied my shoe in an elevator and a fat woman doing her makeup farted in my face.
This young lady just lost her innocence in the worst possible way.
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Advertising Agency: DDB China Group Shanghai, China
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Copywriter: Jason Jin
Art Directors: Jody Xiong, Jacky Xiao
Photographer: Song Bo
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{ 5 comments… read them below or add one }
The question public speakers must ask, “Is my opening line, which needs to be sufficiently provocative to induce audience curiosity, best credible and representative of what needs to be communicated afterward? While Tian-Tian is sufficiently provocative to gain immediate interest in their brand (otherwise would we be discussing an air fresher this morning), as you wonder, is their sophomoric humor going to appeal to woman (who I would suspect would be the best demographic for the product-type)?
Also, I was reading on another blog that Christian Borstlap for his 2006 poster for the “Stripdagen” in Houten, the Netherlands with BBDO already won awards with this concept!
http://www.creatie.nl/creatie/select/expression/10711.do
Should it be considered as a tribute to this wonderful campaign by CCO Michael Dee and CD Jody Xiong?
@mao – yes my thoughts exactly – I wonder how this would impact Chinese women, who like you said is their probable demographic. From what I’ve seen of Chinese men (and men in general) they’re likely to not care so much about environmental odors. So how will women feel about this ad? I was watching the “celebrity apprentice season 2″ last night (and no I’m not embarrassed about that); they actually covered this idea in the viral video episode; both teams attempted to go viral with “All” a detergent targeted at 25+ conservative women.
The viral videos of the teams included: 1. a dirty joke about masturbation; and 2. Midgets cleaning a grown up man.
Ok so it’s funny, but both teams lost because it didn’t hit the target right. This ad sort of fits in that category in my mind: yes it’ll be talked about – but will it resonate?
@ben – oh wow so this campaign is a direct ripoff – how embarrassing. Thx for the heads up ben!
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