http://www.littleredbook.cn/2009/07/28/loreal-celebrates-100th-anniversary-on-china-social-media/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 30 Jul 2010 13:22:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.littleredbook.cn/2009/07/28/loreal-celebrates-100th-anniversary-on-china-social-media/comment-page-1/#comment-1220 Sherry Mon, 16 Nov 2009 11:02:47 +0000 http://www.littleredbook.cn/?p=2383#comment-1220 Hi Andrea, thanks you for your comment! I agree, this L’oreal campaign was pretty successful. Just to let you know, I will post some more beauty companies’ China social media campaign soon, please come back and check it out! Hi Andrea, thanks you for your comment!
I agree, this L’oreal campaign was pretty successful. Just to let you know, I will post some more beauty companies’ China social media campaign soon, please come back and check it out!

]]> http://www.littleredbook.cn/2009/07/28/loreal-celebrates-100th-anniversary-on-china-social-media/comment-page-1/#comment-1219 Andrea Abrahamson Mon, 16 Nov 2009 11:02:16 +0000 http://www.littleredbook.cn/?p=2383#comment-1219 This is a great post! I am very interested in how beauty companies are using the socialweb to engage consumers. The loving heart tree campaign was not only visually beautiful but very well implemented. The conversion numbers are great and indeed this was a great seeding opportunity for future campaigns. This is a great post! I am very interested in how beauty companies are using the socialweb to engage consumers. The loving heart tree campaign was not only visually beautiful but very well implemented. The conversion numbers are great and indeed this was a great seeding opportunity for future campaigns.

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