Midea; Ad for electric fan… kinda blows.

When I first saw this I thought; that’s pretty creative. But then I realized that the main copy of the ad is in English; when targeted to a Chinese crowd, it’s probably better to use Chinese.

So your argument will likely be this: many educated Chinese CAN read English. Yes that’s true, but the target isn’t educated Chinese, it’s all Chinese. When you combine this with the requirement of being at the perfect angle to get the full impact of the ad (many Chinese simply won’t bother with your ad if the idea isn’t immediately graspable) not having the right language displayed to increase likelihood of understanding seems to be a bit of a “d’oh!”

Type of Entry: Product & Service
Category: Other Consumer Products (including Durable Goods)
Title: POWERFUL FAN
Advertiser/Client: MIDEA HOME APPLIANCE & ELECTRONICS
Product/Service: ELECTRIC FAN
Entrant Company: FIRSTELL COMMUNICATIONS SHANGHAI, CHINA
Advertising Agency: FIRSTELL COMMUNICATIONS SHANGHAI, CHINA

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Tagged as: china outdoor advertising, electric fan, i. China Advertising