Web browsers used most in China; how this impacts online campaigns.

So I was going through my analytics account for our in-house project, and noticed something interesting – which web browsers are used most in China.

Why is this important? We’ll I see a lot of campaigns launched featuring the latest web technology, bells + whistles, etc – and it all looks great if you’re running the latest web browsers.

So here’s the rub – people don’t really update their browsers as much as you’d think. Taking some stats from BA’s in-house project – which is a pop-culture site with a very general focus on the youth market – we see some interesting stats that should be taken into consideration before your next super-2.0/3.0 website or ad campaign gets launched.

Internet explorer dominates the charts with a 81% market share, firefox comes in a distant second with 11.22%, and Chrome an even more distant third at 4.46%. Now this is all fine and dandy – until you look at the next graph below.

Internet 6.0 takes the top spot at 57% of all IE browsers. This is a big problem because IE 6 is ancient (circa 2001); it has a lot of compatibility issues with current technology, and is a general pain in css to deal with.

Regardless, many large scale online campaigns I’ve seen in China amazingly fail to address the IE6 issue – this leads to a pretty hefty chunk of the potential audience seeing a screwed up website, which then effect branding and quality of communications.

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