This cannon ad featured above is OK, it features famous Hong Kong movie star Karen Mok, and shows people dancing next to a spinning digital camera (*yawn*).
What makes this ad interesting is not the original super-slick production verison, but the many viral offshoots found on the web, beginning with a person dressed as a pink cow dancing, and then further spawning into a young girl dancing, then a young boy, then twins, and then finally a penguin. On Youku alone, these virals have been viewed almost 10 million times.
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{ 4 comments… read them below or add one }
haha. That’s brilliant viral marketing right there.
I’m really impressed with all the advertising you’ve put here. From what I had noticed in Beijing and come to believe, there weren’t that many clever marketing campaigns, especially not on TV. Yet you managed to prove me wrong by finding all these samples.
Anyways, this blog is pretty sweet. Gotta add the RSS feed.
This is a pretty smart viral video campaign.
Brilliant. Just shows the power of the hmmmm…dark side
These viral offshoots bring a lot more kudos to the products than any of the real adverts as they are consumer to consumer advertising. Normally they also bring the kind of angles to the advertising which the brand itself could never ever do.
These “viral offshoots” look pretty polished to me ;-0
Lighting, multiple camera angles…