Excellent series of TVC’s by LiNing, takes Chinese traditional Shadow puppets applied to basketball ownage. Fits well with their “Anything is Possible” tagline.
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{ 2 comments… read them below or add one }
Well, I for one am very impressed with the sound track. In light of TV clutter, the use of gongs etc mimic heart beats. Consequently, whether you were an active viewer or not, your attention is immediately obtained. And, as the only words spoken is the name of the client, brand identification and association are immediately embedded.
@mao – great insights -