Excellent series of TVC’s by LiNing, takes Chinese traditional Shadow puppets applied to basketball ownage. Fits well with their “Anything is Possible” tagline.
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Well, I for one am very impressed with the sound track. In light of TV clutter, the use of gongs etc mimic heart beats. Consequently, whether you were an active viewer or not, your attention is immediately obtained. And, as the only words spoken is the name of the client, brand identification and association are immediately embedded.
@mao – great insights -
{ 7 trackbacks }
LiNing; Traditional Chinese Shadow Puppet Basketball Theatre. http://tinyurl.com/ry7mzh
June 5, 2009Creative! RT @littleredbook: LiNing - Traditional Chinese Shadow Puppet Basketball Theatre. http://tinyurl.com/ry7mzh
June 5, 2009☯ tradition+modernité = ombres chinoises+NBA http://u.nu/3pu9
June 6, 2009nice Li Ning spots: http://bit.ly/P9k9n
June 12, 2009RT @sammy6001: Nice Li Ning spots: http://bit.ly/P9k9n
June 12, 2009Love these Li Ning commercials, original and draws on Chinese culture. Dear Chinese Marketers, more of these please! http://twurl.nl/3h4ut5
June 12, 2009Li Ning's series of commercials done in the Chinese shadow puppet style. Great concept, & touches on Chinese heritage. http://bit.ly/7EiUUk
January 6, 2010